Senior Product Marketing Lead, B2B SaaS (Remote)
Advanced Solutions International
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Benefits offered by this job
Job summary
Advanced Solutions International (ASI) is a global software company serving not-for-profits and membership organizations. ASI seeks a Product Marketing Manager to lead product marketing across iMIS, OpenWater, TopClass, Clowder, and related platforms, translating product strategy into market-ready positioning and outcomes.
The role partners with Product, Sales, Customer Success, Finance, and Marketing to connect investments to customer value, drive adoption, and measurable growth in a
Qualifications
- 8+ years of B2B SaaS product marketing experience including leadership of positioning, launches, and sales enablement for complex software.
Responsibilities
- Developing clear positioning, value propositions, buyer personas, and messaging architecture for iMIS, OpenWater, TopClass, Clowder, and related portfolio solutions.
- Owning go-to-market planning for major launches and releases, including messaging, enablement, adoption communications, and launch measurement.
- Creating competitive intelligence and win/loss feedback loops that influence product strategy, sales positioning, and roadmap investments.
- Partnering with Sales and Customer Success on battlecards, demos, product narratives, expansion plays, and customer-facing enablement.
- Working with Product, Finance, Sales, and Marketing on pricing and packaging research, value communication, and commercialization plans.
Job description
Advanced Solutions International (ASI) is a global software company serving not-for-profits and membership organizations. ASI seeks a Product Marketing Manager to lead product marketing across iMIS, OpenWater, TopClass, Clowder, and related platforms, translating product strategy into market-ready positioning and outcomes.
The role partners with Product, Sales, Customer Success, Finance, and Marketing to connect investments to customer value, drive adoption, and measurable growth in a
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