Product Marketing Manager

Advanced Solutions International; Idaho; Remote; USD 110,000 - 145,000; Full time

Job summary

Advanced Solutions International (ASI) is seeking a Product Marketing Manager to build and lead product marketing for ASI’s portfolio of association and event technology solutions, including iMIS, OpenWater, TopClass, Clowder, and relevant portfolio solutions.

This role connects product strategy with market-clarifying positioning, enabling Sales and Customer Success, and driving measurable growth through launches, competitive insights, and customer-focused narratives.

Qualifications

• 8+ years in B2B SaaS product marketing with launches and sales enablement.
• Experience marketing multi-product portfolios and enterprise platforms.
• Able to translate technical capabilities into business value narratives.
• Strong analytical skills in segmentation, competitive research, pricing/packaging, win/loss.
• Executive communication, writing, storytelling, cross-functional leadership.
• Experience in association technology, nonprofit, events or vertical SaaS.
• Experience building Product Marketing capability from an early stage.
• Experience supporting partner ecosystems and cross-sell motions.

Responsibilities

• Develop positioning, value props, buyer personas, and messaging for portfolios like iMIS, OpenWater, TopClass, Clowder.
• Build portfolio narrative for cross-product value and integrated workflows.
• Own go-to-market planning for major launches, including messaging and enablement.
• Create competitive intelligence and win/loss feedback to influence strategy.
• Partner with Sales and Customer Success on battlecards, demos, and expansion plays.
• Work with Product, Finance, Sales, and Marketing on pricing and packaging research.
• Coordinate with Marketing on demand generation while Product Marketing handles positioning.
• Define success metrics: win rates, launch adoption, cross-sell attach rates.
• Build a scalable function and plan future team needs.

Skills

B2B SaaS marketing

Leadership & cross-functional

Go-to-market strategy

Sales enablement

Competitive intelligence

Pricing & packaging

Executive communication

Job description

Product Marketing Manager
United States (Remote)

About us

Advanced Solutions International is a global software company focused on helping not-for-profits and membership organizations grow revenue, reduce expenses, improve performance, engage and serve members and donors through innovative software solutions. Our portfolio of solutions includes the iMIS Engagement Management System, TopClass LMS, OpenWater application and review software, and the Clowder mobile app.

About our position

ASI is looking for a Product Marketing Manager to build and lead Product Marketing for ASI’s portfolio of association and event technology solutions. This leader will connect product strategy with the market-clarifying positioning, strengthening competitive differentiation, enabling Sales and Customer Success, and ensuring product investments translate into customer understanding, adoption, and commercial results.

The ideal candidate is a commercially minded, hands-on B2B SaaS product marketing leader who can establish a scalable function while personally delivering high-quality positioning, competitive insight, sales enablement, and launch plans. They will collaborate closely with Product, Sales, Customer Success, Finance, and corporate Marketing to connect product investments to customer value, cross-sell adoption, and measurable growth.

What you’ll be doing

• Developing clear positioning, value propositions, buyer personas, and messaging architecture for our family of platforms including iMIS, OpenWater, TopClass, Clowder, and relevant portfolio solutions.
• Building a coherent portfolio narrative that makes cross-product value and integrated customer workflows easy to understand and sell.
• Owning product go-to-market planning for major launches and releases, including messaging, enablement, adoption communications, and launch measurement.
• Creating competitive intelligence and win/loss feedback loops that influence product strategy, sales positioning, and roadmap investment decisions.
• Partnering with Sales and Customer Success on battlecards, demos, product narratives, expansion plays, and customer-facing enablement.
• Working with Product, Finance, Sales, and Marketing on pricing and packaging research, value communication, and commercialization plans.
• Coordinating with corporate Marketing, which owns demand generation, campaigns, and marketing operations; Product Marketing owns product positioning and launch strategy.
• Defining success metrics including competitive win rates, launch adoption, sales enablement effectiveness, cross-sell attach rates, and product-qualified expansion signals.
• Building a scalable function and recommending future team needs as the portfolio grows.
• Perform other job-related duties and responsibilities as assigned.

What we want you to have

• 8+ years of B2B SaaS product marketing experience, including leadership of positioning, launches, and sales enablement for complex software.
• Experience marketing multi-product portfolios, enterprise platforms, or solutions sold to multiple buyer personas.
• Demonstrated ability to turn technical capabilities into differentiated business-value narratives.
• Strong analytical skills in segmentation, competitive research, pricing and packaging, and win/loss analysis.
• Exceptional executive communication, writing, storytelling, and cross-functional leadership skills.
• Experience in association technology, nonprofit, membership, events, learning management, or vertical SaaS.
• Experience building Product Marketing capability from an early stage.
• Experience supporting partner ecosystems and cross-sell motions in a multi-product portfolio.

What we offer

At ASI, we've forged an employee-first culture, fostering a dynamic and cohesive environment where collaboration thrives, and continuous improvement is our focus. Over the past 30 years, we’ve established a solid foundation for long-term success by empowering our team to challenge the status quo and driving positive change by encouraging new ideas, fresh perspectives, and positive attitudes.

Compensation

The compensation for this position is determined based on a wide variety of factors, including but not limited to an individual’s skill set, experience, training, certifications, education, and geographic location, as well as business needs and internal equity. A reasonable estimate of the current compensation range for this position is $110,000 - $145,000.

Benefits

In addition to a competitive base salary and bonuses for eligible positions, we offer a competitive and comprehensive benefits package, which includes:

• Generous Paid Time Off
• Medical, Dental, and Vision Insurance
• Life and AD&D Insurance
• Flexible Spending Account
• Healthcare Savings Account

401k Retirement Plan with Discretionary Match

• Opportunities for Professional Growth
  and Development

ASI provides equal opportunities to all employees and qualified applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender perception or identity, marital status, disability, veteran status, or any other legally protected category. Applicants requiring accommodation in the application and/or interview process should notify the ASI Human Resources Department at [e-mail] .