Senior Product Marketing Leader, B2B SaaS (Remote)

Advanced Solutions International; Idaho; Remote; USD 110.000 - 145.000; Vollzeit

Zusammenfassung

Advanced Solutions International (ASI) is seeking a Product Marketing Manager to build and lead product marketing for ASI’s portfolio of association and event technology solutions, including iMIS, OpenWater, TopClass, Clowder, and relevant portfolio solutions.

This role connects product strategy with market-clarifying positioning, enabling Sales and Customer Success, and driving measurable growth through launches, competitive insights, and customer-focused narratives.

Qualifikationen

• 8+ years in B2B SaaS product marketing with launches and sales enablement.
• Experience marketing multi-product portfolios and enterprise platforms.
• Able to translate technical capabilities into business value narratives.
• Strong analytical skills in segmentation, competitive research, pricing/packaging, win/loss.
• Executive communication, writing, storytelling, cross-functional leadership.
• Experience in association technology, nonprofit, events or vertical SaaS.
• Experience building Product Marketing capability from an early stage.
• Experience supporting partner ecosystems and cross-sell motions.

Aufgaben

• Develop positioning, value props, buyer personas, and messaging for portfolios like iMIS, OpenWater, TopClass, Clowder.
• Build portfolio narrative for cross-product value and integrated workflows.
• Own go-to-market planning for major launches, including messaging and enablement.
• Create competitive intelligence and win/loss feedback to influence strategy.
• Partner with Sales and Customer Success on battlecards, demos, and expansion plays.
• Work with Product, Finance, Sales, and Marketing on pricing and packaging research.
• Coordinate with Marketing on demand generation while Product Marketing handles positioning.
• Define success metrics: win rates, launch adoption, cross-sell attach rates.
• Build a scalable function and plan future team needs.

Kenntnisse

B2B SaaS marketing

Leadership & cross-functional

Go-to-market strategy

Sales enablement

Competitive intelligence

Pricing & packaging

Executive communication

Jobbeschreibung

Advanced Solutions International (ASI) is seeking a Product Marketing Manager to build and lead product marketing for ASI’s portfolio of association and event technology solutions, including iMIS, OpenWater, TopClass, Clowder, and relevant portfolio solutions.

This role connects product strategy with market-clarifying positioning, enabling Sales and Customer Success, and driving measurable growth through launches, competitive insights, and customer-focused narratives.