Remote B2B SaaS Product Marketing Leader

GTM International; United States; Remote; USD 110,000 - 145,000; Full time

Benefits offered by this job

Generous Paid Time Off

Medical, Dental, and Vision Insurance

Life and AD&D Insurance

Flexible Spending Account

Health Savings Account

401k Retirement Plan with Discretional

Professional Growth & Development

Job summary

Advanced Solutions International (ASI) is seeking a Product Marketing Manager to lead product marketing across iMIS, OpenWater, TopClass, Clowder, and related solutions. This role will connect product strategy with market positioning to drive adoption and commercial results.

You will own go-to-market planning for major launches, develop buyer personas, messaging, and sales enablement, and collaborate with Product, Sales, Customer Success, Finance, and Marketing to optimize pricing, packaging,

Qualifications

• 8+ years of B2B SaaS product marketing leadership.
• Experience marketing multi-product portfolios to multiple buyer personas.
• Strong analytical skills in segmentation, pricing, and win/loss analysis.

Responsibilities

• Develop positioning, value propositions, buyer personas, and messaging architecture.
• Own product go-to-market planning for major launches and releases.
• Create competitive intelligence and win/loss feedback loops.
• Partner with Sales and Customer Success on battlecards, demos, product narratives, expansion plays, and customer-facing enablement.
• Work with Product, Finance, Sales, and Marketing on pricing, packaging research, value communication, and commercialization plans.
• Coordinate with corporate Marketing on demand generation; Product Marketing owns positioning and launch strategy.
• Define success metrics including competitive win rates, launch adoption, sales enablement effectiveness, cross-sell attach rates, and product-qualified expansion signals.
• Build a scalable function and recommend future team needs as the portfolio grows.

Skills

B2B SaaS product marketing

Leadership

Multi-product portfolios

Executive communication

Cross-functional leadership

Pricing & packaging

Association technology / nonprofit

Partner ecosystems

Product marketing capability building

Job description

Advanced Solutions International (ASI) is seeking a Product Marketing Manager to lead product marketing across iMIS, OpenWater, TopClass, Clowder, and related solutions. This role will connect product strategy with market positioning to drive adoption and commercial results.

You will own go-to-market planning for major launches, develop buyer personas, messaging, and sales enablement, and collaborate with Product, Sales, Customer Success, Finance, and Marketing to optimize pricing, packaging,