Senior Product Marketing Lead, AI Gateway & GTM

Axway Software SA; Oregon; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

health coverage

retirement plans

paid time off

flexible work

career development

competitive pay

global culture perks

Job summary

Axway seeks a hands-on Senior Product Marketing Professional based in the United States to translate Axway’s AI Gateway messaging into practical sales enablement and robust competitive intelligence. You will own content creation, messaging and field-ready assets, working within the global Product Marketing strategy.

You will collaborate with Product Management, Sales, Field Marketing and partners to deliver high-quality narratives, customer use cases and credible proof points across industries.

Qualifications

• 8+ years in enterprise B2B product marketing.
• Experience positioning complex enterprise software.
• Professional English writing and editing.
• Technical depth to collaborate with enterprise architects, PMs and engineers.
• Hands-on experience executing product launches and GTM content.
• Demonstrated autonomy, prioritisation and delivery reliability.
• Proven experience building field enablement assets and delivering training.

Responsibilities

• Product marketing and positioning execution.
• Translate the approved positioning into clear product narratives, persona-based messaging and differentiated value propositions.
• Communicate the role of governance alongside API Management, multi-pattern integration and service discovery.
• Adapt narratives to CIOs, CISOs, architects, AI leaders and integration teams across sectors.
• Own launches: messaging, assets, FAQs, customer use cases and campaigns.
• Collaborate with Product Management, Sales, Field Marketing and partners to deliver assets on timelines.
• Hands-on writing and customer proof.
• Research, outline, write and deliver white papers, solution briefs, product presentations and campaigns.
• Build evidence-based customer stories and proof points from interviews with product experts and customers.

Skills

Product marketing

B2B marketing

Executive writing

Go-to-market

Job description

Axway seeks a hands-on Senior Product Marketing Professional based in the United States to translate Axway’s AI Gateway messaging into practical sales enablement and robust competitive intelligence. You will own content creation, messaging and field-ready assets, working within the global Product Marketing strategy.

You will collaborate with Product Management, Sales, Field Marketing and partners to deliver high-quality narratives, customer use cases and credible proof points across industries.