Senior Product Marketing Manager

Axway Software SA; Oregon; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

health coverage

retirement plans

paid time off

flexible work

career development

competitive pay

global culture perks

Job summary

Axway seeks a hands-on Senior Product Marketing Professional based in the United States to translate Axway’s AI Gateway messaging into practical sales enablement and robust competitive intelligence. You will own content creation, messaging and field-ready assets, working within the global Product Marketing strategy.

You will collaborate with Product Management, Sales, Field Marketing and partners to deliver high-quality narratives, customer use cases and credible proof points across industries.

Qualifications

• 8+ years in enterprise B2B product marketing.
• Experience positioning complex enterprise software.
• Professional English writing and editing.
• Technical depth to collaborate with enterprise architects, PMs and engineers.
• Hands-on experience executing product launches and GTM content.
• Demonstrated autonomy, prioritisation and delivery reliability.
• Proven experience building field enablement assets and delivering training.

Responsibilities

• Product marketing and positioning execution.
• Translate the approved positioning into clear product narratives, persona-based messaging and differentiated value propositions.
• Communicate the role of governance alongside API Management, multi-pattern integration and service discovery.
• Adapt narratives to CIOs, CISOs, architects, AI leaders and integration teams across sectors.
• Own launches: messaging, assets, FAQs, customer use cases and campaigns.
• Collaborate with Product Management, Sales, Field Marketing and partners to deliver assets on timelines.
• Hands-on writing and customer proof.
• Research, outline, write and deliver white papers, solution briefs, product presentations and campaigns.
• Build evidence-based customer stories and proof points from interviews with product experts and customers.

Skills

Product marketing

B2B marketing

Executive writing

Go-to-market

Job description

Overview

Axway’s AI Gateway helps enterprises govern AI model interactions and agent access with policy controls, security, observability, and accountability. It is part of a wider Amplify approach that connects enterprise AI with API Management, multi-pattern integration and service engagement in complex hybrid environments.

Senior Product Marketing Professional

We are hiring a hands‑on Senior Product Marketing Professional based in the U.S. to turn Axway’s AI Gateway messaging into practical sales enablement, rigorous competitive intelligence, and greater field readiness. You will execute within the global Product Marketing strategy, work autonomously, and personally produce high‑quality content rather than primarily coordinate other writers.

Responsibilities

Core Product Marketing Specialization

Product marketing and positioning execution

Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona‑based messaging, differentiated value propositions and credible customer use cases.

Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities.

Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government.

Go‑to‑market and launch delivery

Own assigned product marketing workstreams for launches and releases: messaging, market‑facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications.

Work closely with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines and maintain consistent positioning globally.

Hands‑on writing and customer proof.

Personally research, outline, write, refine and deliver high‑quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role.

Build evidence‑based customer stories and technical proof points from interviews with product experts, field teams and customers. Validate claims and distinguish current capabilities from roadmap.

Independent cross‑functional delivery

Convert a strategic brief into an actionable plan, collect inputs, resolve routine obstacles, coordinate reviews and ship finished outputs with minimal supervision.

Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction.

Role Specialization: Sales and partner enablement

Personally build practical pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection‑handling guides, FAQs and value‑selling frameworks for global Sales and partners.

Lead enablement workshops and launch‑readiness briefings; drive usage of materials with sales leaders and gather feedback from field teams to improve them.

Competitive intelligence and commercial differentiation

Own an actionable competitive intelligence program across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards, updates and evidence‑based strengths and weaknesses.

Use competitor research, customer objections and win/loss discussions to improve positioning, objection responses and deal support; avoid unsupported competitive claims.

Field and customer engagement

Work directly with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements, then translate insights into content that helps progress opportunities.

Maintain a current, easy‑to‑use enablement library, monitor field adoption and retire outdated materials proactively.

Qualifications

8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.

Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.

Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business and technical audiences.

Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms.

Hands‑on experience executing product launches and GTM content for enterprise software, including sales or customer‑facing materials.

Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams.

Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre‑sales or channel teams.

Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights.

Company Overview

Axway has been shaping the future of enterprise integration for over 25 years. We are recognized as global industry leaders, helping organizations drive digital transformation with secure, mission‑critical software that powers impactful business outcomes.

As part of 74Software, we’re backed by a group of leading software companies delivering mission‑critical solutions worldwide. Our focus is on delivering long‑term value, leveraging cutting‑edge technology, and fostering strong client partnerships. Join us and be part of a collaborative, forward‑thinking team shaping the future of enterprise integration solutions.

Why Axway?

At Axway, we believe we’re better together. We celebrate diverse perspectives and experiences, knowing our people are our greatest strength. Join us and be part of a team where you can thrive, grow, and make an impact.

Benefits

• health coverage
• retirement plans
• paid time off
• flexible work
• career development
• competitive pay
• global culture perks

Equal Opportunity Employer

We are committed to providing equal opportunities and ensuring a fair and inclusive recruitment process. We do not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.