Senior Product Marketing Lead Ads & GTM Strategy

Meta; Lansing (MI); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to drive go-to-market plans for advertiser interfaces across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will lead market assessments, define product positioning, and coordinate cross-functional teams to deliver impactful marketing strategies that drive awareness and adoption.

The ideal candidate has 10+ years in technology/marketing, strong analytical skills, and a track record of leading global campaigns end-to-end.

Qualifications

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
• Communication experience that is effective with technical, business, and external stakeholders.
• Bachelor's Degree in Business, Marketing or Related discipline

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering.
• Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products.
• Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure products and solutions are incorporated into the platform in a consistent and strategic manner.
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning.
• Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale.
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Skills

Cross-functional leadership

Analytical thinking

Communication

Multitasking

Education

Bachelor's degree in Business/Marketing

MBA

Job description

Meta is seeking an experienced Product Marketing Manager to drive go-to-market plans for advertiser interfaces across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will lead market assessments, define product positioning, and coordinate cross-functional teams to deliver impactful marketing strategies that drive awareness and adoption.

The ideal candidate has 10+ years in technology/marketing, strong analytical skills, and a track record of leading global campaigns end-to-end.