Global Product Marketing Manager - Ads & GTM Strategy

Meta; Hartford (CT); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to shape market requirements and go-to-market plans for advertiser-facing products across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will lead cross-functional efforts with Product, Engineering, and Design to align strategy, messaging, and launch plans that drive awareness and adoption.

The role emphasizes analytical decision-making, strong communication with technical and business stakeholders, and the ability to manage

Qualifications

• 10+ years of experience in technology or internet technology marketing/management
• Experience leading cross-functional teams and influencing stakeholders
• Analytical, data-driven decision making and clear communication

Responsibilities

• Lead market assessment and quantitative/qualitative research to define market requirements
• Own go-to-market strategy and messaging for a portfolio of products
• Drive cross-functional initiatives across Product Management and Engineering
• Collaborate with sales and partnerships to enable go-to-market at scale
• Incorporate AI tools to optimize workflows and drive measurable impact

Skills

Cross-functional leadership

Analytical thinking

Communication

Strategic marketing

Education

Bachelor's Degree in Business/Marketing or related

MBA (preferred)

Job description

Meta is seeking an experienced Product Marketing Manager to shape market requirements and go-to-market plans for advertiser-facing products across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will lead cross-functional efforts with Product, Engineering, and Design to align strategy, messaging, and launch plans that drive awareness and adoption.

The role emphasizes analytical decision-making, strong communication with technical and business stakeholders, and the ability to manage