Product Marketing Manager, Global GTM + Equity

Meta; San Francisco (CA); On-site; USD 160,000 - 224,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks an experienced Product Marketing Manager to drive market requirements and go-to-market plans for Meta’s advertising solutions across Facebook, Instagram, WhatsApp, Threads and Reality Labs. You will own GTM strategy and lead cross-functional initiatives.

The role requires 10+ years in technology or internet marketing, product management or consulting, with strong analytical, communication, and leadership skills.

Qualifications

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
• Communication experience that is effective with technical, business, and external stakeholders.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
• Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Skills

Cross-functional leadership

Data-driven decision making

Communication skills

Multitasking

Strategic marketing

Product management

Analytical thinking

Education

Bachelor's Degree in Business, Marketing or Related discipline

Job description

Meta seeks an experienced Product Marketing Manager to drive market requirements and go-to-market plans for Meta’s advertising solutions across Facebook, Instagram, WhatsApp, Threads and Reality Labs. You will own GTM strategy and lead cross-functional initiatives.

The role requires 10+ years in technology or internet marketing, product management or consulting, with strong analytical, communication, and leadership skills.