Senior Product Marketing & Communications Lead (Remote)

Cariloop; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with employer contributions

Life and disability insurance

Paid holidays

Parental leave

Volunteer time off

Caregiver leave

Remote work across the United States

Job summary

Cariloop is seeking a Senior Manager, Product Marketing & Communications to translate our products and capabilities into clear market messaging. You will lead product marketing, customer marketing, and member communications, guiding a team while shaping messaging and assets.

This remote role partners across Product, Growth, Sales Enablement, and Demand Gen to drive growth and differentiation. You will own go-to-market planning, content development, and cross-channel communications, ensuring

Qualifications

• Experience marketing B2B2C products to organizational customers and individual end users.
• 7+ years in product marketing, customer marketing, or related roles.
• Hands-on leader capable of strategy and execution.
• Experience developing customer and member communications that drive enrollment and engagement.

Responsibilities

• Translate product strategy into market-facing positioning and messaging.
• Lead go-to-market planning for new products, capabilities, and major changes.
• Develop marketing content including product overviews, FAQs, use cases, and messaging.
• Maintain understanding of customers, members, competitors, market trends, and buyer needs.
• Lead customer and member marketing across channels and partner with Product on the journey.
• Develop scalable resources: launch kits, emails, webinars, flyers, and digital assets.
• Collaborate with Product, Growth, Sales Enablement, Demand Generation, and Account Management.

Skills

Product marketing

Go-to-market

Product launches

Messaging

Leadership

Communication

Braze

Data-driven

Cross-functional

Customer comms

Tools

Braze

Job description

Cariloop is seeking a Senior Manager, Product Marketing & Communications to translate our products and capabilities into clear market messaging. You will lead product marketing, customer marketing, and member communications, guiding a team while shaping messaging and assets.

This remote role partners across Product, Growth, Sales Enablement, and Demand Gen to drive growth and differentiation. You will own go-to-market planning, content development, and cross-channel communications, ensuring