Remote Product Marketing Lead

CANALS; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

Canals is seeking a Product Marketing leader to build the function from the ground up in a remote-first, Americas-wide team. You will own launches end-to-end, develop messaging, and collaborate across Engineering, Sales, Customer Success, and Marketing to drive adoption and cross-sell.

As the company scales, there is opportunity to grow a team of PMMs. You’ll define personas, translate messaging into assets, and track adoption while influencing the roadmap based on market feedback.

Qualifications

• 5+ years experience in Product Marketing.
• Excellent written and verbal communication skills; distill complex concepts.
• Strong cross-functional collaborator: speak the language of Product, Sales, Customer Success, Support.
• Self-motivated and proactive—gets things done without hand-holding.
• Comfortable juggling multiple projects and shifting timelines.
• Experience in a startup or fast-paced environment is a plus.

Responsibilities

• Lead the product and feature launch process from market research to go-to-market.
• Collaborate with Engineering, Sales, Customer Success, Product and Marketing to drive adoption and cross-sell.
• Grow and lead a team of Product Marketing Managers as needed.
• Create and maintain personas, messaging, and positioning based on market insights.
• Translate messaging into marketing assets such as slide decks, ads, and thought leadership.
• Capture and organize competitive intelligence to support Sales and Marketing.
• Track and measure adoption and effectiveness of launches.
• Influence the product roadmap based on market feedback.
• Serve as a go-to resource for questions about product features and functionality.

Skills

Product Marketing

Cross-functional collaboration

Written communication

Verbal communication

Startup experience

Job description

Canals is seeking a Product Marketing leader to build the function from the ground up in a remote-first, Americas-wide team. You will own launches end-to-end, develop messaging, and collaborate across Engineering, Sales, Customer Success, and Marketing to drive adoption and cross-sell.

As the company scales, there is opportunity to grow a team of PMMs. You’ll define personas, translate messaging into assets, and track adoption while influencing the roadmap based on market feedback.