Senior Product Manager, Lead Ads

TikTok; San Jose (CA); On-site; USD 165,000 - 414,000; Full time

Job summary

TikTok is seeking a Lead Product Manager for its Global Monetization Product organization in San Jose. In this role, you will analyze client profiles, build lead generation tools, and collaborate with global teams to drive successful product implementations. Qualified candidates should have a Bachelor’s degree and a strong background in advertising products, particularly in performance and lead generation.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid holidays and sick days

Wellbeing benefits

Qualifications

• More than 1 year of advertising product experience.
• Experience in performance advertising and lead generation is preferred.
• Proficient in English and Mandarin.

Responsibilities

• Conduct analysis of global lead generation advertising clients’ profiles.
• Build lead generation tools to collect quality leads.
• Design CRM products and define product roadmaps.

Skills

Data analytics

Project management

Performance advertising

Education

Bachelor's degree or above

Job description

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Responsibilities
Team Introduction:
The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs.

Responsibilities:
1. Conduct a comprehensive and in-depth analysis of global lead generation advertising clients' profiles, develop a profound understanding of the industry ecosystems and the pain points faced by clients in verticals like automotive, finance, and local services.
2. Build lead generation tools such as form and direct message, to collect high quality leads for clients.
3. Responsible for the process and functional design of CRM products, defining product roadmaps and writing product requirements documents, building solid data pipelines.
4. Work with global cross-functional teams, responsible for driving the successful implementation of project from 0 to 1.

Qualifications
Minimum Qualifications:
- Bachelor's degree or above, with more than 1 year of advertising product experience
- Be able to deeply understand clients' measurement metrics and budget allocation logics, dig out requirements from the clients' perspective.
- Analyze complex situations with clarity and structure, breaking down problems into actionable steps. Leverage data analytics and insights to identify issues, develop solutions, and make informed decisions.
- Focus on achieving tangible outcomes and key performance indicators. Proactively drive projects forward and deliver successful results.
- Work experience in performance advertising, lead generation industry, and local service advertising is prefered

Preferred Qualifications:
- Proficient in English and Mandarin listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred. Both English and Mandarin skill sets will help you to evaluate case analysis and investigations.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $414000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Social Networking Platforms

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