Senior Product Manager, Audience & Privacy

Best Buy; Richfield (MN); Remote; USD 109,000 - 195,000; Full time

Job summary

Join Best Buy as a Senior Product Manager in a pivotal role driving audience products. This position involves leading product strategy, collaborating across functions, and ensuring compliance with privacy regulations. We’re seeking an innovative leader with a background in AdTech or MarTech who can enhance audience solutions and work within a dynamic team environment.

Benefits

Competitive pay and PTO package

Generous employee discount

Physical and mental well-being support

Robust benefit package

Qualifications

• 4+ years of product management experience in AdTech or MarTech.
• Experience owning product strategy and roadmap.
• Hands-on experience activating audiences.

Responsibilities

• Define and drive the product vision for audience solutions.
• Lead audience segmentation and activation.
• Educate teams on campaign best practices.

Skills

Leadership

Analytical skills

Communication skills

Product strategy

Education

Bachelor's degree in marketing or retail media

Tools

LiveRamp

Habu

Job description

Job Description

Join one of the fastest-growing Retail Media Networks and help advertisers connect with millions of customers through privacy-forward, high-performance audience solutions. Best Buy Ads empowers brands to activate across a vibrant ecosystem—online, in-store, and beyond.

As a Senior Product Manager – Audience & Privacy, you will lead the strategy, development, and optimization of audience products across Best Buy Ads. This includes segmentation, targeting, and clean room activation using privacy-compliant, identity-backed solutions like LiveRamp. You’ll drive outcomes that enhance match rates, scalability, and media performance—serving both advertisers and internal stakeholders. This is a high-impact role with end-to-end ownership, cross-functional collaboration, and a direct line to results.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What you'll do

• Define and drive the product vision and roadmap for audience solutions across RMN channels
• Lead audience creation, segmentation, and activation within clean rooms (e.g., LiveRamp, Habu)
• Enable compliant, identity-backed targeting using pseudonymous IDs (e.g., RampID)
• Translate business and partner needs into actionable product requirements
• Partner with Engineering, Data Science, and UX to build performant, scalable tools
• Support monetization and distribution of audiences across platforms (e.g., The Trade Desk, DV360)
• Align clean room workflows for both activation and measurement
• Monitor and improve match rates, audience performance, and operational efficiency
• Educate internal teams on custom vs. standard segments and campaign best practices
• Ensure readiness for evolving privacy regulations and data usage standards
• Serve as a subject matter expert in partner engagements and internal communications

Basic qualifications

• 4+ years of product management experience in AdTech, MarTech, or Retail Media
• 3+ years of experience owning product strategy and roadmap in a data- or audience-driven domain
• 2+ years of hands-on experience activating audiences through clean rooms (e.g., LiveRamp, Habu)
• 2+ years of experience working with identity-based targeting solutions (e.g., RampID, hashed emails)
• Proven ability to lead cross-functional teams and manage complex stakeholder needs
• Ability to define metrics, analyze performance data, and drive continuous improvement
• Excellent written and verbal communication skills
• Bachelor's degree or equivalent experience in marketing or retail media, programmatic media and advertising with advanced level of experience in ad server technology

Preferred qualifications

• Experience integrating with DSPs or onboarding platforms (e.g., The Trade Desk, SA360)
• Familiarity with digital media buying strategies and audience funnel planning
• Exposure to privacy frameworks (e.g., CCPA, GDPR) and their impact on advertising

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay and PTO package
• Generous employee discount
• Physical and mental well-being support
• Robust benefit package

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Req #

988925BR

Brand

Best Buy

Job Category

DAT Group

Job Level

Individual Contributor

Minimum Pay

109,650.00

Maximum Pay

194,361.00

Store Number or Department

100024 Remote - Minnesota

Address Line 1

7601 Penn Ave.

City

Richfield

State

Minnesota

Search Categories

Corporate, Digital and Technology, Marketing

Zip

55423

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.