Senior Product Manager, Generative AI and Creative

TikTok; San Jose (CA); On-site; USD 165,000 - 312,000; Full time

Job summary

A leading technology company is seeking a Senior Product Manager specializing in Generative AI and creative solutions. The role focuses on developing innovative advertising products and driving business strategies, offering a dynamic opportunity to impact the advertising landscape significantly. The ideal candidate will have extensive experience in product management within the online advertising space, deep understanding of creative processes, and strong collaboration skills.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

17 days of paid personal time per year

Qualifications

• 5+ years of product management experience in marketing, advertising, or creative tools.
• Strong AI technology application in the advertising field.
• Excellent communication and analytical skills.

Responsibilities

• Formulate visionary product strategies for creative AI products.
• Work with cross-functional teams to define product requirements.
• Track and analyze product metrics for informed decisions.

Skills

Product Management

Advertising Optimization

Creative Development

AI Technology

Education

Bachelor's or Master's Degree in relevant field

Job description

Senior Product Manager, Generative AI and Creative

Senior Product Manager, Generative AI and Creative

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Responsibilities
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

Responsibilities:
- Responsible for formulating and articulating visionary product strategies for creative AI products, setting new industry standards for advertising creativity and innovation;
- Work closely with the Cross-functional team to define product requirements, prioritize modules, and deliver high-quality products that meet user requests and drive business goals.
- Deeply understand the Internationalization advertising ecosystem and advertisers' needs, and develop innovative advertising products based on AI content generation through industry understanding;
- Work closely with design and R & D teams to deliver high-quality products that meet user requests and exceed business goals.
- Work closely with the business development team and sales team to promote advertisers' adoption of new products and features, and explore and drive new business revenue growth points;
- Continuously track and analyze key product metrics to provide insights and iterative basis for product decisions through Data Drive.
- Keep abreast of industry trends and emerging technologies, drive business innovation, and maintain the competitiveness of Internationalization products in the advertising field.

Qualifications
Minimum Qualifications:
- 5+ years of product management experience in marketing, advertising, or creative related product or tool directions.
- Have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization;
- Have strong AI technology and application capabilities in the advertising field;
- Have excellent analytical skills, influence product design and continuous iteration through data drive;

Preferred Qualifications:
- Excellent cross-team collaboration skills, working efficiently with R & D, design, data science, and business development teams.
- Excellent communication skills, able to clearly articulate complex product concepts to technical and non-technical stakeholders.
- Experience working in AIGC video creation and/ or AIGC ad creative space
- Proficient in Mandarin to allow for cross-functional collaboration on a global scale

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $311600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Technology, Information and Internet

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