Senior Product Manager, Consumer Marketing Sleep Disorders

Takeda; Cambridge (MA); On-site; USD 137,000 - 215,000; Full time

Job summary

Takeda in Cambridge, MA is seeking a Senior Product Manager, Consumer Marketing to lead brand strategy, develop content and cross-channel activation for branded campaigns, and contribute to a best-in-class launch for Narcolepsy Type 1.

You will leverage data and insights to inform decisions, collaborate with HCP and consumer teams, manage agency partners and budgets, and drive execution across digital media, with agile marketing principles to optimize customer experiences and campaign

Qualifications

• Bachelor’s degree required; MBA/ MSc/ PhD preferred.
• Ability to influence cross-functional teams and drive alignment across stakeholders.
• Ability to manage multiple projects and resources on time and budget.

Responsibilities

• Develop consumer tactics and branded content to achieve business goals and objectives.
• Plan and execute consumer campaigns across Sleep Disorders franchise; manage channel strategy and measurement.
• Build awareness through owned, earned, and paid digital media; collaborate with MCE for execution.
• Ensure performance and measurability of marketing ecosystems across branded and unbranded campaigns.
• Develop measurement plans; monitor campaigns, test, optimize; translate data into actionable insights.
• Lead day-to-day implementation of promotional materials with cross-functional partners and agencies; oversee budgets.
• Maintain partnerships with cross-functional teams and external agencies to meet timelines.
• Manage annual promotional budget; ensure timely delivery through medical, legal, and regulatory review.

Skills

Influence cross-functional teams

Project management

Data-driven decision making

Agile marketing

Education

Bachelor’s Degree

MBA or MSc/PhD (preferred)

Job description

Takeda in Cambridge, MA is seeking a Senior Product Manager, Consumer Marketing to lead brand strategy, develop content and cross-channel activation for branded campaigns, and contribute to a best-in-class launch for Narcolepsy Type 1.

You will leverage data and insights to inform decisions, collaborate with HCP and consumer teams, manage agency partners and budgets, and drive execution across digital media, with agile marketing principles to optimize customer experiences and campaign