Sleep Neuroscience Consumer Marketing Lead

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Kendall Square (MA); Hybrid; USD 212,000 - 333,000; Full time

Job summary

Takeda in Cambridge, MA is seeking a Senior Director of Consumer Marketing for Sleep Disorders. You will champion Takeda’s culture, set consumer strategy for a neuroscience product, and lead patient-focused launch planning with executive leadership collaboration.

You will drive patient education, awareness, and engagement, while partnering across functions to deliver a compliant, high-impact consumer plan and measurable ROI.

Qualifications

• Progressive pharmaceutical commercial experience with consumer marketing.
• Experience in leading marketing in a regulated environment.
• Strong ability to distill insights into business opportunities.

Responsibilities

• Lead consumer marketing capabilities for a neuroscience unit and oversee launch strategy.
• Own patient journey insights and translate into positioning and messaging.
• Oversee DTC and DTP initiatives across multiple channels including CRM and digital media.
• Partner with Communications, Analytics & Insights, and cross-functional teams.
• Manage media strategy, budget, and ROI across the consumer plan.
• Coach and develop marketing team members and drive annual planning.
• Align brand plans with HCP strategy and regulatory requirements.

Education

Bachelor’s degree

Tools

CRM systems

SEM

Job description

Takeda in Cambridge, MA is seeking a Senior Director of Consumer Marketing for Sleep Disorders. You will champion Takeda’s culture, set consumer strategy for a neuroscience product, and lead patient-focused launch planning with executive leadership collaboration.

You will drive patient education, awareness, and engagement, while partnering across functions to deliver a compliant, high-impact consumer plan and measurable ROI.