Senior Director, Consumer Marketing — Sleep Disorders

Takeda Pharmaceutical Company Limited; Adams (MA); Hybrid; USD 212,000 - 333,000; Full time

Job summary

Takeda Pharmaceutical Company Limited in Cambridge, MA is seeking a Senior Director of Consumer Marketing - Sleep Disorders to lead the consumer strategy for a neuroscience product launch. You will build patient-focused launch plans, drive DTC and DTP initiatives, and partner with cross-functional teams to deliver a compelling patient journey.

The role requires 12+ years in pharmaceutical marketing with leadership experience, deep knowledge of patient journeys, and a track record in regulated

Qualifications

• Bachelor's degree.
• 12+ years of progressive commercial pharmaceutical experience, including significant consumer, DTC, and/or DTP marketing experience, with at least 5 years in leadership.
• Deep understanding of patient journeys, communication channels, and tactic design.
• Experience in leveraging data and analytics to drive data-based decision making.
• Experience leading marketing in a highly regulated pharmaceutical environment and partnering effectively with cross-functional stakeholders.
• Demonstrated experience leading large-scale consumer media and engagement programs (digital, CRM, paid media, broadcast, etc.).
• Strategic Planning and Implementation expertise; People Development and budgeting capabilities.

Responsibilities

• Build and lead consumer marketing capabilities for the Neuroscience Business Unit, including launch strategy, go-to-market planning, and integrated tortical execution for a new product launch.
• Assess patient and caregiver opportunities and translate insights into patient positioning and messaging.
• Own the end-to-end patient journey and align with brand strategy and HCP initiatives.
• Lead DTC and DTP initiatives across channels (CRM, direct marketing, SEM, digital, TV).
• Develop an end-to-end digital patient experience and explore direct-to-patient models.
• Oversee integrated media strategy, including external media and agency partners.
• Partner with Communications on social/media content in regulatory-compliant ways.
• Translate data into actionable insights and measure ROI of tactics and plans.
• Set team priorities, structure, and foster an inclusive, high-performing environment.
• Coach and develop marketing team members; contribute to annual planning and P&L.

Skills

Patient journey

Marketing strategy

Regulated pharma

Data-driven decisions

Leadership

Budgeting

People development

Education

Bachelor's degree

MBA

Job description

Takeda Pharmaceutical Company Limited in Cambridge, MA is seeking a Senior Director of Consumer Marketing - Sleep Disorders to lead the consumer strategy for a neuroscience product launch. You will build patient-focused launch plans, drive DTC and DTP initiatives, and partner with cross-functional teams to deliver a compelling patient journey.

The role requires 12+ years in pharmaceutical marketing with leadership experience, deep knowledge of patient journeys, and a track record in regulated