Senior Director, Consumer Marketing: Sleep Disorders Launch

Takeda Pharmaceutical Co.; Cambridge (MA); Hybrid; USD 212,000 - 333,000; Full time

Job summary

Takeda is seeking a Senior Director of Consumer Marketing – Sleep Disorders to lead the consumer strategy for a neuroscience product launch in the US. You will oversee patient-focused launch planning, cross-functional collaboration with executive leadership, and development of messaging that drives awareness, engagement, and treatment seeking.

This role combines strategic leadership with hands-on execution across DTC, DTP, CRM, SEM, digital media, and omnichannel experiences.

Qualifications

• Bachelor’s degree required.
• 12+ years of progressive commercial pharmaceutical experience, including significant consumer, DTC, and/or DTP marketing experience, with at least 5 years in leadership roles of increasing scope and responsibility.
• Deep understanding of patient journeys, communication channels, and tactic design.
• Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies.
• Experience in leveraging data and analytics to distill insights and drive data-based decision making.
• Experience leading marketing in a highly regulated pharmaceutical environment and partnering effectively with Medical, Legal, Regulatory, Compliance, and Privacy stakeholders.
• Demonstrated experience leading large-scale consumer media and engagement programs, including digital, CRM, paid media, and media planning; broadcast and streaming experience is strongly preferred.
• Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.
• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.
• People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development.
• Budgeting – Ability to create and maintain an accurate budget for department expenses.

Responsibilities

• Lead consumer marketing capabilities for the Neuroscience Business Unit, including launch strategy, go-to-market planning, and integrated tactical execution for a new product launch.
• Assess the patient and caregiver opportunity within the therapeutic area and identify needs, barriers, and insights that activate informed patient conversations.
• Own the end-to-end patient journey and translate insights into patient positioning, messaging, and language for the brand’s role in the treatment landscape.
• Ensure alignment with brand strategy and HCP brand initiatives, and partner with the HCP brand lead to inform patient perspective.
• Leverage insights to inform patient segmentation and channel preferences.
• Lead the strategy and execution of direct-to-consumer (DTC) and direct-to-patient (DTP) initiatives across channels including CRM, direct marketing, in-office, SEM, digital media, mobile, streaming, and broadcast TV.
• Own the patient experience vision and collaborate with omnichannel, Data, Digital & Technology, Patient Services, and other teams to define an end-to-end digital patient experience.
• Lead integrated media strategy, planning, investment, optimization, and performance management, including external agency partners.
• Partner with Communications to develop social media and organic content strategies that align with brand strategy and regulatory requirements.
• Partner with Analytics & Insights to translate data into actionable insights and monitor ROI of tactics and overall plan.
• Identify key elements for initiatives/promotions designed to drive patient behavior change.
• Align plans with HCP strategy to ensure consistency and efficiencies across field roles.
• Evaluate campaign effectiveness through metrics development to ensure ROI and brand objectives.
• Set priorities and accountabilities for direct reports, structure teams to launch needs, and foster an inclusive environment.
• Coach and develop team members in marketing expertise, enterprise leadership, and career growth.
• Contribute to annual planning and P&L forecasting for patient programs, including DTP and DTC initiatives.
• Oversee patient advisory boards and advocacy engagement to generate insights and coordinate external engagement across Takeda.
• Manage significant opex spend.

Skills

Consumer marketing

DTC marketing

DTP marketing

Leadership

Brand strategy

Analytics

Cross-functional leadership

Budget management

Omnichannel strategy

Regulated pharma

Education

Bachelor’s degree

MBA (desired)

Job description

Takeda is seeking a Senior Director of Consumer Marketing – Sleep Disorders to lead the consumer strategy for a neuroscience product launch in the US. You will oversee patient-focused launch planning, cross-functional collaboration with executive leadership, and development of messaging that drives awareness, engagement, and treatment seeking.

This role combines strategic leadership with hands-on execution across DTC, DTP, CRM, SEM, digital media, and omnichannel experiences.