Senior Product Manager, Consumer Marketing — Sleep Disorders

Takeda Pharmaceutical Co.; Cambridge (MA); Presencial; USD 137 000 - 215 000; Tempo integral

Resumo da oferta

Takeda Pharmaceutical Co. in Cambridge, MA seeks a Senior Product Manager (SPM) for Consumer Marketing to lead brand strategy and cross‑channel campaigns in Sleep Disorders, preparing for a best‑in‑class launch.

You will develop content, activation plans, and data‑driven insights, partnering with HCP and Consumer teams to deliver customer experiences that win for patients. This role requires 6+ years in marketing with healthcare experience and a track record on product launches, with strong

Qualificações

• Bachelor’s Degree is required.
• 6+ years of marketing experience with increasing responsibilities.
• 3+ years of Healthcare related experience.
• Ability to influence cross-functional teams and drive alignment.
• Ability to manage multiple projects and resources on time and budget.

Responsabilidades

• Develop consumer tactics (branded) by creating exceptional user experiences for the brand leading to business goals.
• Contribute to consumer campaign planning and development, channel strategy, execution and measurement of campaigns for Sleep Disorders.
• Build awareness through owned, earned and paid digital media channels with the MCE team for best-in-class execution.
• Ensure performance, integrity and measurability of marketing ecosystem across branded and unbranded campaigns.
• Develop measurement plans and monitor campaign performance across channels; translate data into actionable insights to enhance customer experience.
• Lead day-to-day implementation of promotional materials with internal stakeholders and external agencies, including timelines and budgets.

Conhecimentos

Cross-functional collaboration

Strategic marketing

Campaign optimization

Data-driven decision making

Formação académica

Bachelor’s Degree

MBA or MSc/PhD

Descrição da oferta de emprego

Takeda Pharmaceutical Co. in Cambridge, MA seeks a Senior Product Manager (SPM) for Consumer Marketing to lead brand strategy and cross‑channel campaigns in Sleep Disorders, preparing for a best‑in‑class launch.

You will develop content, activation plans, and data‑driven insights, partnering with HCP and Consumer teams to deliver customer experiences that win for patients. This role requires 6+ years in marketing with healthcare experience and a track record on product launches, with strong