Senior Product Manager — B2B Web Growth & CMS

Horizontal Talent; Boston (MA); On-site; USD 105,000 - 164,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Retirement plan

Job summary

Horizontal Talent is seeking a Senior Product Manager to lead the corporate B2B website as a revenue-driving digital product, partnering with marketing, CRO, discoverability, design, and engineering.

You will own the product vision, manage CMS and experimentation platforms, and drive web performance and conversions through data-driven roadmaps. This role centers on collaboration with senior stakeholders and enabling scalable, reusable web components.

Qualifications

• 8+ years of experience in digital product management.
• 3+ years of hands-on ownership of enterprise CMS and experimentation platforms.
• Deep experience with Optimizely CMS and Optimizely Web Experimentation.
• Strong understanding of B2B web experiences, lead flow, and online conversion journeys.

Responsibilities

• Own the product vision and roadmap for the corporate website, aligning platform priorities to business growth and revenue goals.
• Evaluate opportunities and build business cases using data-driven impact analysis to guide roadmap decisions.
• Shape and expand a reusable CMS component and template library that helps teams launch pages and experiments efficiently.
• Gather, refine, and prioritize requirements from marketing, campaign, and regional stakeholders based on value, feasibility, and user impact.
• Serve as product owner for an engineering pod, writing user stories, defining acceptance criteria, and supporting sprint execution.
• Partner with CRO and discoverability teams to support A/B testing, personalization, and technical SEO needs.
• Oversee web platform health, including performance, stability, security, and Core Web Vitals.
• Communicate roadmap progress and platform investments clearly to executive leadership and cross-functional partners.
• Explore practical uses of AI to improve product workflows, backlog management, and testing efficiency.

Skills

Digital product management

CMS ownership

Optimizely CMS

A/B testing

SEO

Conversion optimization

Stakeholder management

Agile/Scrum

Jira

Confluence

HTML/CSS/JavaScript/React

Tools

Optimizely Web Experimentation

Jira

Confluence

HTML/CSS/JavaScript/React

Job description

Horizontal Talent is seeking a Senior Product Manager to lead the corporate B2B website as a revenue-driving digital product, partnering with marketing, CRO, discoverability, design, and engineering.

You will own the product vision, manage CMS and experimentation platforms, and drive web performance and conversions through data-driven roadmaps. This role centers on collaboration with senior stakeholders and enabling scalable, reusable web components.