Senior Product Manager – Apex Legends Live Growth

Electronic Arts Inc.; West Chatsworth (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Paid time off (PTO)

Retirement plan

Job summary

Electronic Arts’ Respawn Entertainment is seeking a Senior Product Manager for Apex Legends to own player lifecycle, in-game messaging, and multi-channel engagement. You will design experiments, collaborate with central CRM and marketing teams, and advocate features to keep players connected across the game and related channels.

You will manage messaging cadence, seasonal drops, and player retention initiatives, while coordinating with web, commerce, and creator programs to optimize the overall

Qualifications

• 4+ years in product management, with live service or large consumer apps.
• Experience shipping in-product messaging, notifications or CRM systems with segmentation and triggers.
• Hands-on with A/B tests, holdout experiments, and SQL data.
• Strong understanding of F2P player motivations, retention, and reactivation.
• Experience partnering with central/platform teams to deliver outcomes.
• Clear writing and copy for player-facing messages.
• Experience with creator programs, Twitch/YouTube drops, esports, or web commerce is a plus.
• MBA or mobile F2P growth experience a plus.

Responsibilities

• Own and drive the roadmap for in-game messaging and player lifecycle.
• Design and run experiments to measure marketing, messaging, and rewards impact.
• Collaborate with marketing to define lifecycle from top-of-funnel to in-game experience.
• Evolve in-game inbox, messaging surfaces, targeting, frequency capping, and deep linking.
• Partner with EA's web and commerce teams to improve customer journey for the Apex web store.
• Own in-game experience for Twitch and YouTube drops and creator programs.
• Grow new channels for growth and retention.

Skills

Lifecycle growth

In-game messaging

AB testing

SQL data analysis

CRM systems

Cross-functional collaboration

Education

BA/BS or equivalent

Tools

SQL

CRM platforms

A/B testing tools

Job description

Electronic Arts’ Respawn Entertainment is seeking a Senior Product Manager for Apex Legends to own player lifecycle, in-game messaging, and multi-channel engagement. You will design experiments, collaborate with central CRM and marketing teams, and advocate features to keep players connected across the game and related channels.

You will manage messaging cadence, seasonal drops, and player retention initiatives, while coordinating with web, commerce, and creator programs to optimize the overall