Apex Legends: MTX & Live Events Product Manager

Respawn Entertainment; Los Angeles (CA); Hybrid; USD 86,000 - 131,000; Full time

Job summary

Electronic Arts is seeking a Product Manager for Apex Legends with a focus on MTX and live events. Hybrid role in Los Angeles, CA and Madison, WI, collaborating with Design, Engineering, Production, Art, and Analytics to ship monetization features and seasonal programming that engage players and drive value.

You will own requirements, support Store, Battle Pass, and Events, and apply player insights to optimize conversion, engagement, and performance while coordinating IP partnerships for

Qualifications

• 3+ years product management in AAA or live service games preferred.
• Experience building or operating monetization features, live service systems, stores, passes, events, progression, or other player facing systems.
• Strong understanding of F2P monetization, player motivations, and the relationship between player value and business outcomes.
• Experience taking product features from problem definition and requirements through development, launch, measurement, and iteration.
• Experience supporting live programming or seasonal content roadmaps in a continuously operating game.
• Strong analytical thinking with experience using data and experimentation to evaluate product performance and inform decisions.
• Experience partnering across Design, Engineering, Production, Art, Analytics, and other cross-functional teams.
• Strong communication and organizational skills with the ability to manage multiple concurrent features and live initiatives.
• Experience with IP collaborations, external partnerships, or licensed content is a plus.
• Excited to explore and integrate modern tech advancements

Responsibilities

• Build and iterate on MTX features that improve how players discover, unlock, purchase, and engage with content across Apex
• Own product requirements and partner with Design, Engineering, Production, and Analytics to take monetization features from concept through launch and iteration
• Support execution of the seasonal commercial roadmap, including Store programming, Battle Pass, Events, Challenges, offers, and other live monetization beats
• Use player insights, experimentation, and performance data to identify opportunities to improve conversion, engagement, usability, and player value
• Monitor live performance and player behavior, translating learnings into product improvements and future roadmap priorities
• Support the planning and execution of IP collaborations, coordinating across internal teams and external partners to translate partnerships into cohesive in-game experiences
• Partner cross-functional to ensure MTX programs and features are scoped, configured, tested, and delivered successfully
• Identify opportunities to improve the tools, systems, and processes that enable the team to operate Apex as a scalable live service
• Define success metrics, evaluate performance, and continuously iterate on features and programming based on results

Skills

Product Mgmt

AAA/Liveservice

Monetization

Data-driven

Cross-functional

Live ops

Communication

IP partnerships

Job description

Electronic Arts is seeking a Product Manager for Apex Legends with a focus on MTX and live events. Hybrid role in Los Angeles, CA and Madison, WI, collaborating with Design, Engineering, Production, Art, and Analytics to ship monetization features and seasonal programming that engage players and drive value.

You will own requirements, support Store, Battle Pass, and Events, and apply player insights to optimize conversion, engagement, and performance while coordinating IP partnerships for