Senior Product Manager, Apex Legends Growth & Lifecycle

Respawn Entertainment; California; On-site; USD 144,000 - 217,000; Full time

Job summary

Respawn Entertainment, part of Electronic Arts, is seeking a Senior Product Manager for Apex Legends to own player lifecycle messaging across in-game, email, web, and creator channels. You will design experiments, partner with central teams, and drive features that keep players engaged and returning to the game.

You will lead messaging strategy, measurement, and engagement initiatives, while working with cross-functional teams to optimize retention and monetization in a fast-paced live service

Qualifications

• 4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large-scale consumer app.
• Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping
• Hands-on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL
• Strong understanding of F2P player motivations, retention and reactivation
• Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority
• Clear, concise writing and an eye for player-facing copy
• Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs
• Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus
• Growth experience in mobile F2P or an MBA is a plus

Responsibilities

• Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle
• Design and run experiments to measure the impact of marketing, messaging, and rewards
• Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience
• Evolve Apex’s in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking
• Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store
• Own the in-game experience for Twitch and YouTube drops,
• Help define and grow new channels that facilitate growth and retention

Skills

Product management

Lifecycle marketing

CRM growth

A/B testing

SQL/data analysis

Copywriting

Cross-functional collaboration

Creator programs (Twitch/YouTube)

Mobile F2P growth

Job description

Respawn Entertainment, part of Electronic Arts, is seeking a Senior Product Manager for Apex Legends to own player lifecycle messaging across in-game, email, web, and creator channels. You will design experiments, partner with central teams, and drive features that keep players engaged and returning to the game.

You will lead messaging strategy, measurement, and engagement initiatives, while working with cross-functional teams to optimize retention and monetization in a fast-paced live service