Senior Product Manager - Lifecycle & Growth (Apex Legends)

Respawn Entertainment; California; On-site; USD 144,000 - 217,000; Full time

Job summary

Respawn Entertainment, part of Electronic Arts, is seeking a Senior Product Manager for Apex Legends to own player lifecycle messaging across in-game, email, web, and creator channels. You will design experiments, partner with central teams, and drive features that keep players engaged and returning to the game.

You will lead messaging strategy, measurement, and engagement initiatives, while working with cross-functional teams to optimize retention and monetization in a fast-paced live service

Qualifications

• 4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large-scale consumer app.
• Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping
• Hands-on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL
• Strong understanding of F2P player motivations, retention and reactivation
• Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority
• Clear, concise writing and an eye for player-facing copy
• Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs
• Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus
• Growth experience in mobile F2P or an MBA is a plus

Responsibilities

• Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle
• Design and run experiments to measure the impact of marketing, messaging, and rewards
• Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience
• Evolve Apex’s in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking
• Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store
• Own the in-game experience for Twitch and YouTube drops,
• Help define and grow new channels that facilitate growth and retention

Skills

Product management

Lifecycle marketing

CRM growth

A/B testing

SQL/data analysis

Copywriting

Cross-functional collaboration

Creator programs (Twitch/YouTube)

Mobile F2P growth

Job description

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they'll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars™ Jedi: Fallen Order, Star Wars™ Jedi: Survivor and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Why This Role Matters

As a Senior Product Manager on Apex Legends, you will own how we reach players, bring them back, and keep them playing, across in-game messaging, email, web and creator channels.

You will lead player lifecycle and growth for Apex Legends, including designing in-game messaging and targeting experiments. You will partner with EA's central CRM, web and marketing teams, and advocate for the features that keep the Apex Legends community connected to the game.

This role combines product development with hands‑on live service execution. You will build and iterate on player messaging and engagement features while operating the seasonal cadence of Message of the Day, email and drops programs.

Responsibilities

• Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle
• Design and run experiments to measure the impact of marketing, messaging, and rewards
• Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience
• Evolve Apex’s in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking
• Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store
• Own the in-game experience for Twitch and YouTube drops,
• Help define and grow new channels that facilitate growth and retention

Qualifications

• 4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large-scale consumer app
• Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping
• Hands‑on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL
• Strong understanding of F2P player motivations, retention and reactivation
• Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority
• Clear, concise writing and an eye for player‑facing copy
• Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs
• Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus
• Growth experience in mobile F2P or an MBA is a plus

Pay Transparency - North America

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD
• California (depending on location e.g. Los Angeles vs. San Francisco) *$143,800 - $217,200 USD

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.