Senior Product Manager - Lifecycle & Growth (Apex Legends)

Electronic Arts; West Chatsworth (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Paid time off (PTO)

Retirement plan

Job summary

Electronic Arts’ Respawn Entertainment is seeking a Senior Product Manager for Apex Legends to own player lifecycle, in-game messaging, and multi-channel engagement. You will design experiments, collaborate with central CRM and marketing teams, and advocate features to keep players connected across the game and related channels.

You will manage messaging cadence, seasonal drops, and player retention initiatives, while coordinating with web, commerce, and creator programs to optimize the overall

Qualifications

• 4+ years in product management, with live service or large consumer apps.
• Experience shipping in-product messaging, notifications or CRM systems with segmentation and triggers.
• Hands-on with A/B tests, holdout experiments, and SQL data.
• Strong understanding of F2P player motivations, retention, and reactivation.
• Experience partnering with central/platform teams to deliver outcomes.
• Clear writing and copy for player-facing messages.
• Experience with creator programs, Twitch/YouTube drops, esports, or web commerce is a plus.
• MBA or mobile F2P growth experience a plus.

Responsibilities

• Own and drive the roadmap for in-game messaging and player lifecycle.
• Design and run experiments to measure marketing, messaging, and rewards impact.
• Collaborate with marketing to define lifecycle from top-of-funnel to in-game experience.
• Evolve in-game inbox, messaging surfaces, targeting, frequency capping, and deep linking.
• Partner with EA's web and commerce teams to improve customer journey for the Apex web store.
• Own in-game experience for Twitch and YouTube drops and creator programs.
• Grow new channels for growth and retention.

Skills

Lifecycle growth

In-game messaging

AB testing

SQL data analysis

CRM systems

Cross-functional collaboration

Education

BA/BS or equivalent

Tools

SQL

CRM platforms

A/B testing tools

Job description

Locations: Los Angeles - Chatsworth, California, United States of America

• Vancouver - Great Northern Way
• British Columbia
• Canada

Role ID

216665

Worker Type

Regular Employee

Studio/Department

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they'll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars™ Jedi: Fallen Order, Star Wars™ Jedi: Survivor and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Why This Role Matters

As a Senior Product Manager on Apex Legends, you will own how we reach players, bring them back, and keep them playing, across in-game messaging, email, web and creator channels.

You will lead player lifecycle and growth for Apex Legends, including designing in-game messaging and targeting experiments. You will partner with EA's central CRM, web and marketing teams, and advocate for the features that keep the Apex Legends community connected to the game.

This role combines product development with hands‑on live service execution. You will build and iterate on player messaging and engagement features while operating the seasonal cadence of Message of the Day, email and drops programs.

Responsibilities

Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle

Design and run experiments to measure the impact of marketing, messaging, and rewards

Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience

Evolve Apex’s in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking

Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store

Own the in-game experience for Twitch and YouTube drops,

Help define and grow new channels that facilitate growth and retention

Qualifications

4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large‑scale consumer app

Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping

Hands‑on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL

Strong understanding of F2P player motivations, retention and reactivation

Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority

Clear, concise writing and an eye for player‑facing copy

Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs

Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus

Growth experience in mobile F2P or an MBA is a plus

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and other incentive programs.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and other incentive programs.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.