Senior Product Manager

People Inc.; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

People Inc. is seeking a Senior Product Manager to drive DSP/SSP integrations, activation scalability, and platform enablement. You will partner with engineering, product, and business stakeholders to scale the ad tech stack.

The role requires strategic thinking, hands-on PM experience in digital advertising, and the ability to navigate a fast-paced, collaborative environment.

Qualifications

• Experience leading product management for programmatic advertising platforms.
• Strong collaboration with engineering, data science, sales, and operations.
• Proven ability to translate business needs into scalable platform enhancements.

Responsibilities

• Lead DSP/SSP integration initiatives and activation scalability.
• Define and execute the product roadmap with cross-functional teams.
• Collaborate with partners to improve real-time activation and reporting.
• Prioritize requirements and manage stakeholder expectations.
• Communicate progress and outcomes to leadership with clear documentation.

Skills

Programmatic ads

Agile methodologies

Cross-functional collaboration

API integration

Stakeholder management

Education

Bachelor's degree

Tools

APIs

Job description

Senior Product Manager, DSP/SSP integrations (D/Cipher)

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

As a Senior Product Manager in Ad Tech at People Inc, you will lead a scrum team dedicated to enhancing programmatic capabilities, driving innovative monetization strategies, and improving our ad stack architecture. You will collaborate with product managers, engineers, and business stakeholders to scale and optimize our ad tech platform. Your work will directly impact critical business outcomes such as operational efficiency, channel visibility, and campaign effectiveness, while contributing to meaningful revenue growth and better user engagement. This role partners closely with Platform Operations leadership to translate activation strategy into scalable product capabilities and partner integrations.

We are seeking a strategic thinker with hands-on product management experience in digital advertising, preferably in a scaled exchange. You should excel in a collaborative, fast-paced environment and enjoy tackling complex challenges.

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

About The Team | The Team and/or Brand:

The D/Cipher Product & Partnerships team is building the next generation of advertising intelligence products at People.inc. We sit at the intersection of data, media, identity, AI, and advertising technology, creating products that connect planning, activation, optimization, and reporting into a unified platform. Our work powers intent-driven advertising across owned and operated properties and the open web, helping brands understand real people, real behavior, and real-time intent at scale.

We are a highly collaborative team of product managers, engineers, data scientists, designers, and commercial partners focused on solving complex industry problems with modern platform thinking. Our roadmap spans audience intelligence, targeting, identity infrastructure, supply intelligence, reporting automation, AI-powered planning tools, and multi-channel activation across display, CTV, social, and emerging media environments.

The team moves quickly, works closely with stakeholders across Product, Engineering, Data Science, Sales, and Operations, and values people who are curious, strategic, technically minded, and excited to build products that shape the future of advertising and media intelligence.

About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results

30%: Lead the execution of the D/Cipher ad tech product roadmap by managing a cross-functional scrum team focused on DSP/SSP integrations, activation scalability, and platform enablement capabilities. Deliver product features on time and aligned to business priorities while improving operational efficiency and partner activation workflows.

20%: Drive programmatic integration initiatives across external DSP and SSP partners, including onboarding new capabilities, improving interoperability, and optimizing real-time activation and reporting workflows. Measure success through increased partner adoption, activation scale, reduced operational overhead, and improved campaign execution consistency.

20%: Partner with Platform Operations, Revenue, Sales, Measurement, and Engineering teams to operationalize taxonomy- and identity-based activation strategies. Support monetization initiatives by translating business requirements into scalable product enhancements that improve targeting performance, campaign measurement, and yield optimization.

15%: Enhance platform capabilities that enable scalable activation across multiple external partners without increasing complexity. Contribute to the evolution of partner integrations, including emerging technologies such as Model Context Protocol (MCP), agentic workflows, and AI-driven interoperability solutions.

15%: Communicate roadmap priorities, product updates, integration progress, and measurable outcomes to internal stakeholders and leadership teams. Drive alignment through clear documentation, prioritization frameworks, sprint planning, and cross-functional collaboration.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s degree in Business, Computer Science, Engineering, Marketing, Information Systems, or a related field required.

Experience:

• 4+ years of product management experience in digital advertising, advertising technology, or related technology fields.
• Experience working with programmatic advertising ecosystems, including DSPs, SSPs, ad exchanges, identity solutions, and ad-serving technologies.
• Demonstrated experience leading agile product development processes and managing cross-functional scrum teams.
• Experience collaborating with engineering, operations, revenue, analytics, and commercial stakeholders to deliver scalable platform capabilities.
• Proven ability to prioritize competing business and technical requirements in fast-paced environments.
• Preferred experience supporting scaled advertising exchanges, audience activation platforms, or curation-focused advertising solutions.
• Experience working with external technology partners and managing integration-based product initiatives preferred.

Preferred:

• Experience with scaled exchanges, including technical understanding of integration nuances with leading DSPs and SSPs, such as request and response structures, targeting capabilities, and reporting.
• Experience working closely with revenue operations, sales teams, and advertising clients, especially in a curation motion.
• Experience with agentic tools and LLM-driven emerging technologies.

Specific Knowledge, Skills, Certifications and Abilities:

• Strong understanding of programmatic advertising workflows, bidstream mechanics, SSP/DSP integrations, and ad stack architecture.
• Knowledge of identity frameworks, audience activation, taxonomy-based targeting, and campaign optimization methodologies.
• Ability to analyze complex datasets and leverage insights to inform roadmap prioritization and product decisions.
• Strong technical fluency with APIs, integration workflows, reporting structures, and platform interoperability concepts.
• Familiarity with Agile methodologies, sprint planning, backlog management, and modern product development practices.
• Excellent communication, organizational, stakeholder management, and cross-functional collaboration skills.
• Experience with emerging AI technologies, agentic workflows, MCP frameworks, or LLM-enabled tooling preferred.
• Ability to operate effectively in highly collaborative and evolving environments while balancing strategic thinking with executional detail.