Director Content & Marketing, D/Cipher

People Inc.; New York (NY); On-site; USD 110,000 - 125,000; Full time

Job summary

People Inc. is seeking a Director of Content & Communications Strategy for D/Cipher in a hybrid New York role, with remote flexibility up to two days weekly.

You will shape how D/Cipher is seen in the market by leading thought leadership, executive communications, and integrated marketing initiatives that connect messaging to business growth. You will coordinate with product marketing, sales, brand, and creative teams, drive campaigns across paid, earned, and owned channels, and lead industry

Qualifications

• Bachelor’s degree in Business, Communications, Marketing, or a related field.

Responsibilities

• Develop and lead integrated communications and thought leadership programs to position the company as a market leader.
• Coordinate cross-functionally with Product Marketing, Sales, Brand, and Creative teams to align messaging and accelerate pipeline growth.
• Drive multi-channel campaigns across paid, earned, and owned media to maximize reach and impact.
• Lead social media and executive visibility initiatives, with a focus on LinkedIn and industry thought leadership.
• Identify opportunities for industry awards, partnerships, and media to boost brand presence.

Skills

Writing & editing

Content strategy

Executive communications

PR & awards

AdTech knowledge

Multi-channel campaigns

Strategic thinking

Collaboration

Education

Bachelor's degree in Business/Communications/Marketing or related field

Job description

Job Title

Director Content & Communications Strategy, D/Cipher

Location

Hybrid 3x a week (New York) – Remote up to 2 days per week

About The Position

D/Cipher is seeking a strategic storyteller and communications leader who can transform complex AdTech and digital media concepts into compelling narratives that drive awareness, credibility, and business growth. The role sits at the intersection of content, communications, brand, and demand generation, shaping how D/Cipher is represented across the marketplace. You will lead executive thought leadership strategy, industry communications, award submissions, social strategy, and integrated marketing initiatives to strengthen brand presence and position the company as a category leader. This role reports to the SVP, Marketing & Communications, D/Cipher.

Success In The Role Includes

• Helping establish a differentiated and credible market presence that strengthens D/Cipher's reputation and visibility.
• Increasing recognition of company executives as respected industry voices.
• Consistent, high-quality messaging across all channels and stakeholder touchpoints.
• Strong collaboration across marketing, sales, and product teams that drives measurable business outcomes.
• Expanded visibility through industry events, media opportunities, awards, and strategic partnerships.

Content, Brand & Market Visibility (35%)

• Own the development of high-impact content across channels, including thought leadership, executive communications, sales narratives, award submissions, email newsletter and brand messaging.
• Lead social media strategy and execution, with a primary focus on LinkedIn and executive visibility.
• Identify and secure opportunities to increase brand awareness through industry events, publications, partnerships, and awards programs.
• Ensure consistency of messaging and storytelling across all external communications.

Integrated Marketing & Cross-Functional Leadership (35%)

• Lead communications initiatives across paid, earned, and owned channels to maximize reach, engagement, and business impact.
• Partner closely with Product Marketing, Sales, Brand, and Creative teams to align messaging, support go-to-market efforts, and accelerate pipeline growth.
• Help establish communication priorities, editorial calendars, and campaign alignment across the organization.
• Measure and optimize performance using communications and marketing metrics.

Strategic Communications & Thought Leadership (30%)

• Develop and execute an integrated communications and thought-leadership strategy to strengthen D/Cipher's market position and brand authority.
• Translate complex products, technologies, and industry trends into clear, persuasive narratives for customers, partners, media, and industry audiences.
• Partner with executive leadership to develop key messaging, POVs, bylines, speaking opportunities, and external visibility programs.
• Lead public relations efforts and, where applicable, manage agency relationships.

Minimum Qualifications and Job Requirements

Education: Bachelor’s degree in Business, Communications, Marketing, or a related field (or equivalent relevant work experience).

Experience: 10+ years of marketing and communications experience, including at least 5 years within AdTech, digital media, marketing technology, or related industries.

Specific Knowledge, Skills, Certifications, and Abilities:

• Demonstrated exceptional writing, editing, and communication skills with the ability to influence and persuade diverse audiences.
• Proven experience in content strategy, thought leadership, executive communications, PR, and award submissions.
• Deep understanding of the AdTech, digital advertising, and media landscape.
• Strong strategic mindset with the ability to connect communications initiatives to business objectives and growth outcomes.
• Highly adaptable, collaborative, and comfortable operating in dynamic, evolving environments.
• Demonstrated ownership mentality with a bias for action and execution.
• Demonstrated success leading thought leadership, social media, public relations, and integrated communications programs.
• Experience executing multi‑channel campaigns across paid, earned, and owned media.
• Strong analytical mindset with an understanding of performance measurement, attribution, and business impact.
• Proven ability to simplify complex technical concepts and translate them into compelling market‑facing narratives.

Pay Range

New York: $115,000.00 – $125,000.00
Remote: $110,000.00 – $120,000.00

Equal Employment Opportunity

People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail]. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.