Lead Digital Ad Ops Coordinator

Dotdash Meredith; Town of Liberty (NY); Hybrid; USD 41,000 - 50,000; Full time

Job summary

People Inc. is seeking a Lead Digital Ad Operations Coordinator to drive the launch of D/Cipher digital campaigns, ensuring creative meets site specs, managing vendor production, and trafficking ad tags to resolve issues. You will interact with internal sales and clients to drive successful campaigns.

Hybrid work arrangement: in‑office 3x per week with up to 2 remote days. You’ll collaborate with cross‑functional teams, mentor peers, and help optimize processes and outcomes.

Qualifications

• Bachelor’s degree in Business, Communications, Marketing, or related field or equivalent work experience.
• Minimum 3+ years in digital advertising operations with campaign trafficking, QA, troubleshooting, and client-facing communication.

Responsibilities

• Facilitate communication, workflow, trafficking, and QA of digital media campaigns.
• Serve as SME for campaign execution, onboarding, and process improvements.
• Test and traffic creative through third‑party ad servers and DSPs.
• Escalate issues and pull QA reports for launch accuracy.
• Communicate with clients and Sales to manage deadlines and assets.

Skills

Campaign trafficking

QA & debugging

HTML/JavaScript basics

Ad server platforms

DSPs & third‑party servers

Campaign management

Excel/PowerPoint

Communication

Education

Bachelor's degree in Business/Marketing/Communications

Related work experience

Tools

Innovid

Flashtalking

CM360

The Trade Desk

Amazon DSP

Job description

Lead Digital Ad Ops Coordinator

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

As a Lead Digital Ad Operations Coordinator, you will be part of the Digital Ad Operations group responsible for launching all D/Cipher digital campaigns. This role ensures creative meets site specifications, manages production with vendor partners, generates and traffics ad tags, and resolves campaign execution issues.

You will communicate directly with internal sales representatives and clients and proactively make business decisions that impact successful campaign launches.

Hybrid 3x a week

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

D/Cipher is People Inc.'s in‑house media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. The Digital Ad Operations team is responsible for the execution, trafficking, and quality assurance of all digital advertising campaigns. The team works cross‑functionally with sales teams, clients, creative agencies, and third‑party vendors.

About The Position's Contributions:

Weight % Accountabilities, Actions, and Expected Measurable Results

• 40%: Facilitate communication, workflow, trafficking, and quality assurance of all assigned digital media campaigns.
• 20%: Serve as a team resource and subject matter expert for campaign execution, assist with onboarding and training of new team members, and support process improvement initiatives across Digital Ad Operations.
• 20%: Test and traffic creative through third‑party ad servers such as Innovid, Flashtalking and CM360 and DSPs such as Amazon, Cadent and TTD.
• 5%: Act as the first point of escalation for campaign execution and troubleshooting issues.
• 5%: Pull quality assurance reports to confirm launch details and campaign accuracy.
• 5%: Proactively communicate with clients and Sales Representatives to manage deadlines, assets, and revisions.
• 5%: Support the Sales team with general creative and campaign‑related questions.

All other duties as assigned.

The Role's Minimum Qualifications and Job Requirements:

Education: Bachelor's degree in Business, Communications, Marketing, or a related field (or equivalent relevant work experience).

Experience: Minimum of 3+ years of digital advertising operations experience, including campaign trafficking, quality assurance, troubleshooting, and client‑facing communication.

Specific Knowledge, Skills, Certifications and Abilities:

• Experience in digital advertising operations and campaign management.
• Demonstrated ability to mentor peers, onboard new team members, and share best practices across the team.
• Strong strategic thinking, creative problem‑solving, and analytical skills.
• Advanced QA and debugging skills (tags, assets, delivery).
• Experience with third‑party ad servers such as Innovid, Flashtalking and CM360.
• Experience trafficking within DSPs such as The Trade Desk, Amazon, etc.
• Basic to intermediate knowledge of HTML, JavaScript and pixel/tag implementation for campaign setup, attribution and troubleshooting.
• Experience with programmatic ecosystems.
• Ability to thrive in a dynamic, deadline‑driven environment.
• Highly organized with strong attention to detail.
• Strong written, presentation, and communication skills.
• Proficiency in Excel, Word, & PowerPoint.
• Excellent time management and work ethic.
• Strong organizational and problem‑solving skills.
• Self‑starter who can adapt quickly.

% Travel Required (Approximate): < 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: https://www.e‑verify.gov/employees

Pay Range

Hourly: Connecticut: $30.00 - $36.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short‑and‑long term incentives. In addition,People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.