Director Content & Marketing, D/Cipher

Shoptalk; United States; Hybrid; USD 115,000 - 125,000; Full time

Job summary

People Inc. in New York is seeking a Director, Content & Communications Strategy for D/Cipher to lead thought leadership, executive communications, and integrated marketing.

You will shape messaging across channels and drive brand presence as a category leader. The role combines strategy with hands-on execution, reports to the SVP Marketing & Communications, and requires 10+ years in marketing/communications, including 5+ in AdTech.

Qualifications

• Bachelor's degree in Business, Communications, Marketing, or related field (or equivalent).
• 10+ years of marketing and communications experience, including at least 5 years in AdTech/digital media.
• Excellent writing, editing, and communication skills with ability to influence diverse audiences.
• Proven experience in content strategy, thought leadership, executive communications, PR, and awards submissions.
• Deep understanding of AdTech, digital advertising, and media landscape.
• Strategic mindset with ability to link communications to business objectives and growth.
• Collaborative, adaptable, and execution-driven under dynamic conditions.
• Proven success leading multi-channel campaigns across paid, earned, owned media.

Responsibilities

• Own development of high-impact content across channels, including thought leadership and executive communications.
• Lead social media strategy and execution, focusing on LinkedIn and executive visibility.
• Identify opportunities to increase brand awareness through events, publications, partnerships, and awards programs.
• Ensure messaging consistency across external communications.

Skills

Exceptional writing

Content strategy

Executive communications

Thought leadership

PR knowledge

Awards submissions

AdTech knowledge

Cross-functional collaboration

Education

Bachelor’s degree in Business, Communications, Marketing

Job description

Director Content & Communications Strategy, D/Cipher

About The Position | Major Goals and Objectives and Location Requirements

D/Cipher is seeking a strategic storyteller and communications leader who can transform complex AdTech and digital media concepts into compelling narratives that drive awareness, credibility, and business growth.

This role, Director, Content & Communications Strategy, sits at the intersection of content, communications, brand, and demand generation, shaping how D/Cipher is represented across the marketplace. You will lead executive thought leadership strategy, industry communications, award submissions, social strategy, and integrated marketing initiatives to strengthen brand presence and position the company as a category leader.

The ideal candidate combines strategic thinking with hands‑on execution, thrives in fast‑paced environments, and has deep experience within the AdTech, digital media, or agency ecosystem. This role reports to the SVP, Marketing & Communications, D/Cipher.

Success in the role includes:

• Helping establish a differentiated and credible market presence that strengthens D/Cipher's reputation and visibility.
• Increased recognition of company executives as respected industry voices.
• Consistent, high-quality messaging across all channels and stakeholder touchpoints.
• Strong collaboration across marketing, sales, and product teams that drives measurable business outcomes.
• Expanded visibility through industry events, media opportunities, awards, and strategic partnerships.

Hybrid 3x a week- (New York)

In‑office Expectations: This position is hybrid in‑office, with the ability to work remotely for up to 2 days per week.

About The D/Cipher Team

D/Cipher is People Inc.’s in‑house media intelligence platform and activation team, fueled by the rich user engagement data from the nation’s largest publisher. D/Cipher allows advertisers to reach active intenders, regardless of demographic profile—both on People Inc.'s owned‑and‑operated sites and across a highly vetted collection of premium sites. The D/Cipher Team is focused on the expansion and execution of D/Cipher off‑property.

The Marketing and Communications Team supports both the D/Cipher and People Inc. Sales Team needs for D/Cipher, including but not limited to: Branding, Market Positioning and Strategy, GPs, Sales and Product Materials, Client RFI/RFP Responses, Internal Messaging, Thought Leadership, PR (Sponsorships, Events, Awards, Press), Collateral, Team Events, Paid Media Opportunities, Promotion as well as Research Tools and Insights.

About the Position’s Contributions

Weight % Accountabilities, Actions, and Expected Measurable Results

35% Content, Brand & Market Visibility

• Own the development of high‑impact content across channels, including thought leadership, executive communications, sales narratives, award submissions, email newsletter and brand messaging.
• Lead social media strategy and execution, with a primary focus on LinkedIn and executive visibility.
• Identify and secure opportunities to increase brand awareness through industry events, publications, partnerships, and awards programs.
• Ensure consistency of messaging and storytelling across all external communications.

35% Integrated Marketing & Cross‑Functional Leadership

• Lead communications initiatives across paid, earned, and owned channels to maximize reach, engagement, and business impact.
• Partner closely with Product Marketing, Sales, Brand, and Creative teams to align messaging, support go‑to‑market efforts, and accelerate pipeline growth.
• Help establish communication priorities, editorial calendars, and campaign alignment across the organization.
• Measure and optimize performance using communications and marketing metrics.

30% Strategic Communications & Thought Leadership

• Develop and execute an integrated communications and thought‑leadership strategy to strengthen D/Cipher's market position and brand authority.
• Translate complex products, technologies, and industry trends into clear, persuasive narratives for customers, partners, media, and industry audiences.
• Partner with executive leadership to develop key messaging, POVs, bylines, speaking opportunities, and external visibility programs.
• Lead public relations efforts and, where applicable, manage agency relationships.

Minimum Qualifications and Job Requirements

Education: Bachelor’s degree in Business, Communications, Marketing, or a related field (or equivalent relevant work experience).

Experience: 10+ years of marketing and communications experience, including at least 5 years within AdTech, digital media, marketing technology, or related industries.

Specific Knowledge, Skills, Certifications and Abilities

• Demonstrated exceptional writing, editing, and communication skills with the ability to influence and persuade diverse audiences.
• Proven experience in content strategy, thought leadership, executive communications, PR, and award submissions.
• Deep understanding of the AdTech, digital advertising, and media landscape.
• Strong strategic mindset with the ability to connect communications initiatives to business objectives and growth outcomes.
• Highly adaptable, collaborative, and comfortable operating in dynamic, evolving environments.
• Demonstrated ownership mentality with a bias for action and execution.
• Demonstrated success leading thought leadership, social media, public relations, and integrated communications programs.
• Experience executing multi‑channel campaigns across paid, earned, and owned media.
• Strong analytical mindset with an understanding of performance measurement, attribution, and business impact.
• Proven ability to simplify complex technical concepts and translate them into compelling market‑facing narratives.

Travel Required (Approximate): < 10%

People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please visit https://www.e-verify.gov/employees.

Pay Range

Salary: New York: $115,000.00 - $125,000.00 Remote: $110,000.00 - $120,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long‑term incentives.

People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10‑12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents). We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.