Senior Product Manager

Ipsen; Cambridge (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

Ipsen Biopharmaceuticals Inc. in the United States is seeking a Senior Product Manager for Neuroscience Marketing to guide US marketing initiatives and drive customer conversion.

This role leads Dysport brand planning, training program development, and Speakers Bureau activities to achieve near-term revenue goals and growth. The position requires strategic leadership, collaboration with field leadership, and strong program management to deliver on budget and KPIs across multiple cross-functional

Qualifications

• Cross-functional collaboration skills and able to partner with sales, training, and field leadership.
• Experience in developing marketing project plans and tracking KPIs.
• Strong ability to manage multiple initiatives on time and on budget.

Responsibilities

• Lead brand tactical planning and development for Neuroscience marketing.
• Develop brand content for peer-to-peer education aligned to key messaging.
• Drive promotional and education/training programs including a brand speaker bureau.
• Plan and manage KTL engagement relating to Speakers Bureau and related tactics.
• Develop and monitor KPIs for initiatives and report performance regularly.
• Ensure compliant execution of all promotional activities across channels.

Job description

Title:

Senior Product Manager

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/and follow our latest news on LinkedIn and Instagram.

Job Description:

Summary

The Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport tactical planning, the development and execution of Injector training programs that leads to customer conversion.

Included in the scope will be planning and execution of the Neuroscience Speakers Bureau, consistent tracking of KPIs associated with all responsible tactics, day to day sales team partnership, POA/NBM lead, and marketing budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.

Cross-functional collaboration skills and proven track record of building and executing marketing project plans on time and on budget, in collaboration with multiple cross-functional partners will be critical in this role.

Main responsibilities / job expectations

Core Marketing Activities

• Brand tactical planning and development
• Support development of brand content for peer to peer education, aligned to key brand messaging
• Lead the development of all promotional and education / training initiatives including brand speaker bureau
• KTL engagement planning – actively foster key external relationships related to Speakers Bureau and other tactical development
• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis
• Ensure compliant execution of all promotional activities

Effective Cross Functional Collaboration