Director, HCP Marketing, Dysport Migraine

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Ipsen Biopharmaceuticals Inc. in Cambridge, MA is hiring a Director, HCP Marketing, Dysport Migraine to shape the launch of a migraine indication in Neuroscience.

You will lead all HCP marketing efforts, develop launch readiness plans, and work with cross-functional partners to drive strategic outcomes.

Formación

• Experience leading US launch of migraine or related neuroscience therapeutics.
• Strong ability to drive for success through cross-functional collaboration.
• Proven track record in strategic brand planning and hospital/physician outreach.

Responsabilidades

• Lead HCP marketing efforts for Dysport Migraine expansion.
• Oversee launch readiness: strategy, positioning, messaging, assets, conferences, budget.
• Collaborate with Global Launch Team, Data & Analytics, Sales, Medical Affairs, Regulatory and Legal.

Conocimientos

Cross-functional collaboration

Strategic marketing

HCP marketing

Content development

Budget management

Descripción del empleo

Title:

Director, HCP Marketing, Dysport Migraine

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .

Job Description:

The Director, HCP Marketing, Dysport Migraine is a new, key strategic role in the Neuroscience Business Unit, US. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience.

The Director will lead all HCP marketing efforts for the potential migraine indication expansion for Dysport. The position will report to the Senior Director, Brand Lead - Dysport Migraine.

We are seeking a candidate with a strong background in the US launch of migraine or related specialty neuroscience therapeutics, and preferably with neuroxin experience in the space. The ability to drive for success through a cross-functional approach to launch, and the ability to succeed in a fast-paced environment are essential.

The role will be responsible for developing, managing, and ultimately executing all HCP-facing elements of the launch This includes all facets of launch readiness planning, including but not limited to strategy, positioning, segmentation, messaging, asset development, conference planning/execution, and budget planning/management.

The successful candidate will be responsible for collaborating with cross-functional partners including tbe Global Launch Team, Data & Analytics, Insights, Sales, Medical Affairs, Regulatory and Legal. Additionally, the role will lead the relationships with external partners, including creative & other agency partners.

Main Responsibilities & Technical Competencies

• This role is critical to shaping the brand's entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market.
• Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
• Strategic Planning: Develop and implement comprehensive marketing strategies, with oversight from the Migraine Brand Lead, to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
• Content Creation: Create and manage breakthrough, motivating, and compelling HCP-focused content and tactics across various channels, including personal promotion (e.g., CVA, eMVA), conference planning & presence, non-personal promotion
• Sales Strategy & Support: Work closely with field team and leadership to ensure alignment, identify opportunities, and ensure team is appropriately supported
• Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
• Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
• Budget Management: Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
• Performance Metrics: Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
• Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.

Behavioral Competencies Required

• Drive Vision and Strategy: This role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders. Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action
• Customer (& Patient) Focus: The role involves developing patient marketing strategies and ensuring the brand re