Senior Product Manager

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Ipsen Biopharmaceuticals Inc. in the United States is seeking a Senior Product Manager for Neuroscience Marketing to drive Dysport brand growth and oversee US marketing initiatives.

You will lead yearly tactical planning, injector training programs, and the Speakers Bureau while collaborating with field leadership to ensure compliant, effective promotion.

Strong cross-functional collaboration, scientific acumen, and a track record in biopharma marketing are essential, with travel about 20%.

Qualifications

• BA/BS in marketing or related field required.
• MBA is a plus.
• At least 6 years of progressive biopharmaceutical marketing experience with strong tactical execution.

Responsibilities

• Brand tactical planning and development.
• Develop brand content for peer-to-peer education.
• Lead promotional and education/training initiatives including brand speaker bureau.
• KTL engagement planning with external relationships related to Speakers Bureau.
• Develop and monitor KPIs for initiatives and report performance.
• Ensure compliant execution of all promotional activities.
• Collaborate with neuro field leadership, V&A, Medical and cross-functional brand team members.
• Work with advanced analytics to implement brand strategy.

Skills

Neuroscience marketing

Brand/tactics execution

Cross-functional collaboration

Education

BA/BS in marketing or related field

MBA

Tools

MS Office

Job description

Title

Senior Product Manager

Company

Ipsen Biopharmaceuticals Inc.

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .

Job Description

Summary

The Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport tactical planning, the development and execution of Injector training programs that leads to customer conversion.

Included in the scope will be planning and execution of the Neuroscience Speakers Bureau, consistent tracking of KPIs associated with all responsible tactics, day to day sales team partnership, POA/NBM lead, and marketing budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.

Cross-functional collaboration skills and proven track record of building and executing marketing project plans on time and on budget, in collaboration with multiple cross-functional partners will be critical in this role.

Main responsibilities / job expectations

Core Marketing Activities

Brand tactical planning and development

Support development of brand content for peer to peer education, aligned to key brand messaging

Lead the development of all promotional and education / training initiatives including brand speaker bureau

KTL engagement planning - actively foster key external relationships related to Speakers Bureau and other tactical development

Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis

Ensure compliant execution of all promotional activities

Effective Cross Functional Collaboration With:

• Neuro field leadership to gain alignment and provide support with sales force execution and other business needs
• V&A, Medical and other key cross functional brand team members on brand promotional development, execution and performance management
• Incorporate insights from primary and secondary research into development of field promotional tactics
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy

Knowledge, abilities & experience

• BA/BS in marketing or related field, MBA is a plus
• At least 6 years of progressive biopharmaceutical marketing, demonstrating strong tactical execution
• Neuroscience and/or specialty experience a strong plus
• Biopharma sales experience a plus
• Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority
• Demonstrated organization skills with proven ability to manage multiple complex projects, to meet deadlines and budget
• Effectively manage and provide direction to agency teams
• Excellent written and verbal English communication skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required
• Excellent skills in MS Office (excel, word, powerpoint, outlook)
• Ability to travel (20%)

Key Technical Competencies Required

• Proven cross-functional collaboration skills
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Demonstrated consistent track record of success
• Strong scientific/medical aptitude
• Demonstrated success in project, vendor, and experience managing large budgets
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
• Excellent written and verbal skills; strong