Senior Product Leader: Client Experience & Strategy

Bank of America; Phoenix (AZ); On-site; USD 117,000 - 174,000; Full time

Job summary

Bank of America is seeking a senior product leader to own the end-to-end life cycle for highly complex consumer credit card products. You will guide market research, pricing, and multi-year strategies while aligning product management with sales, marketing, operations, and customer service to deliver a unified customer experience.

The role focuses on leading the EMOB strategy to drive activation, spend, feature adoption, and relationship deepening within the first year after account opening,

Qualifications

• Demonstrated strategic planning and product management skills.
• Strong analytical skills with breadth of view.
• Excellent negotiation and communication.
• 7+ years of relevant experience.
• 5+ years in strategy development or product management.
• Ability to communicate clearly and present effectively.
• Self-starter with curiosity and initiative.
• Ability to think strategically and tactically.
• Strong collaboration across business lines.
• Results-driven with urgency to achieve outcomes.
• Understand product metrics and business cases.

Responsibilities

• Identify and plan product development and deployment, including sales training and marketing materials.
• Manage a portfolio's financials, revenue and profit margins.
• Provide product trend insights to sales and marketing.
• Identify opportunities to enhance offerings for client needs.
• Monitor and manage risk with key partners.
• Collaborate with stakeholders to develop products for client needs.
• Develop and influence product strategy across the bank.
• Own EMOB performance on Consumer Credit Card portfolios.
• Drive activation, digital engagement, and rewards adoption.
• Translate performance trends into strategic recommendations.
• Prioritize growth opportunities with partners.
• Develop business cases and monitor outcomes.
• Establish KPI framework and executive reporting.
• Drive onboarding experience roadmaps.
• Influence initiatives impacting onboarding and client journeys.

Skills

Strategic planning

Product management

Analytical skills

Negotiation

Communication skills

Presentation skills

Cross-functional collaboration

Drive for results

Job description

Bank of America is seeking a senior product leader to own the end-to-end life cycle for highly complex consumer credit card products. You will guide market research, pricing, and multi-year strategies while aligning product management with sales, marketing, operations, and customer service to deliver a unified customer experience.

The role focuses on leading the EMOB strategy to drive activation, spend, feature adoption, and relationship deepening within the first year after account opening,