Senior Product Launch Manager

Modernizing Medicine, Inc.; United States; Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

401(k) matching

Generous paid time off

Parental leave

Job summary

ModMed, headquartered in Boca Raton, FL, is seeking a Launch Owner to drive end-to-end product introductions across Product, Marketing, Sales, and Customer Success. You translate high-level goals into launch plans, manage pricing, SKU, legal reviews, and compliance to scale at go-live.

You will lead cross-functional teams, set KPI-driven post-launch analyses, and push for operational rigor with an AI-forward mindset, working Eastern hours and domestic travel up to 10%.

Qualifications

• Bachelor’s degree in Business, Marketing, or equivalent work experience.
• 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software.
• Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs (desired).
• Strong understanding of end-to-end GTM orchestration and strategic launch ownership.
• Proficiency in designing and optimizing cross-functional processes to eliminate operational silos.
• Proficiency in using modern project management tools (e.g., Asana, Jira, Monday.com) to drive launch velocity and execution rigor.
• Excellent communication skills, both written and verbal, with a proven ability to “command the room.”
• Experience conducting post-launch analysis with KPIs and data-driven improvements.

Responsibilities

• Drive launch outcomes as the primary owner for end-to-end orchestration of product introductions.
• Oversee pricing, SKU architecture, legal review, and compliance signoff to ensure readiness at go-live.
• Standardize processes and tools to drive consistency and efficiency across the product portfolio.
• Align all launch activities with company strategy and market demands.
• Serve as the main liaison to senior management with data-driven updates for executives.
• Lead cross-functional teams across Product, Marketing, Sales, and Customer Success.
• Partner with Sales and Customer Success to enable teams and sell/new solutions confidently.
• Identify market or operational risks early and develop robust mitigation strategies.
• Establish and monitor KPIs to evaluate launch performance and drive post-mortem insights.
• Lead with an AI-forward mindset to increase launch velocity and accuracy.

Skills

GTM strategy

Product launch

Enterprise SaaS

Healthcare technology

Cross-functional collaboration

Executive communication

AI in product launches

Education

Bachelor’s degree in Business/Marketing

Tools

Asana

Jira

Monday.com

Job description

Join the Team Modernizing Medicine

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work 2025
• Globee Business Awards: Gold Globee for "Technology Team of the Year" 2025
• Black Book Awards: Ranked #1 EHR in 11 Specialties
• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us?

Job Description Summary

• Role: Drive Launch Outcomes: Act as the primary launch owner for the end-to-end orchestration of product introductions, translating high-level company goals into comprehensive launch strategies and detailed launch plans.
• Operational Architect: Master the operational dependencies—including pricing, SKU architecture, legal review, and compliance signoff to ensure the business is ready to scale the moment the product goes live.
• Standardize for Scale: Act as a change agent to evolve and institutionalize standardized processes and tools, driving consistency and efficiency across the entire product portfolio.
• Strategic Alignment: Ensure all launch activities are rigorously aligned with both the company’s long-term strategic goals and current market demands.
• Command the Room: Serve as the primary liaison to senior management, providing high-stakes updates and data-driven presentations that distill complex launch mechanics into clear executive insights.
• Cross-Functional Authority: Lead and influence diverse teams across Product, Marketing, Sales, and Customer Success, ensuring every stakeholder is held accountable to their launch commitments.
• Enablement Visionary: Partner with Sales and Customer Success leadership to ensure teams are not just informed, but strategically equipped to sell and support new solutions with absolute confidence.
• Proactive Problem Solving: Identify potential market or operational risks early, developing robust mitigation strategies to keep launches on track despite high-pressure, high-stress environments.
• Data-Driven Evolution: Establish and monitor KPIs to evaluate launch performance, conducting post-mortem analyses to turn data into actionable intelligence for future growth.
• AI-Forward Project Leadership: Drive execution excellence using modern project management tools with an AI-forward mindset, leveraging automation and emerging tech to increase launch velocity and accuracy.
• Leading from the Front: Demonstrate a "player-coach" mentality, taking active ownership of challenges and setting the standard for a growth mindset and resilience across the launch team.
• Commitment to Rigor: Maintain a standard of excellence in documentation and reporting, ensuring that every launch phase is supported by meticulous records that serve as a "single source of truth" for the enterprise.

Skills & Requirements

• Bachelor’s degree in Business, Marketing, or equivalent work experience.
• 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software (both organic and white-labeled).
• Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs (desired)
• Strong understanding of end-to-end GTM orchestration and strategic launch ownership.
• Proficiency in designing and optimizing cross-functional processes to eliminate operational silos and ensure seamless collaboration.
• Proficiency in using modern project management tools (e.g., Asana, Jira, Monday.com) to drive launch velocity and execution rigor.
• Excellent communication skills, both written and verbal, with a proven ability to "command the room" and distill complex launch mechanics into strategic updates for senior executives.
• Experience conducting post-launch analysis, including establishing KPIs, analyzing performance data, and translating insights into actionable business improvements.
• Familiarity with "leading from the front" in high-pressure environments, managing stakeholders across the organization without direct reporting authority.
• Familiarity with using AI as a tool for better efficiency, automation, and data accuracy in the product launch lifecycle.
• Commitment to high rigor in documentation, ensuring a meticulous "single source of truth" for all go-to-market activities.
• Ability to work Eastern business hours and travel domestically up to 10%.

ModMed Benefits Highlight

• At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce.
• Eligible Modernizers can enroll in a wide range of benefits: United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs, Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs.
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed.
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning.
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles, Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

It takes more than just a great product to modernize medicine. It takes a great team. Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. Our innovative and collaborative culture fuels our growth and creates rewarding and empowering experiences for our team.