Senior Product Launch Manager

ModMed; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits and 401(k) matching

Paid time off and parental leave

LinkedIn Learning access

Hybrid office environment

Job summary

ModMed is seeking a seasoned Product Launch Leader to own end-to-end GTM initiatives for enterprise SaaS healthcare software. You’ll coordinate pricing, SKU architecture, legal signoffs, and cross-functional launch plans to scale rapidly.

With 10+ years in product launches, you’ll drive KPI design, post-launch analysis, and executive updates, aligning Product, Marketing, Sales, and Customer Success. This role requires strategic thinking and operational rigor.

Qualifications

• Bachelor’s degree or equivalent in Business/Marketing.
• 10+ years in product launch, GTM strategy, or product marketing for complex enterprise SaaS.
• Experience with healthcare tech market and regulatory considerations is a plus.
• Proven ability to lead cross-functional teams and own end-to-end GTM processes.

Responsibilities

• Own end-to-end orchestration of product launches and GTM strategies.
• Coordinate pricing, SKU architecture, and legal/compliance signoff.
• Drive KPI tracking, post-launch analysis, and executive reporting.
• Lead cross-functional collaboration across Product, Marketing, Sales, and Customer Success.
• Identify and mitigate market/operational risks to keep launches on track.

Skills

Product launch

Go-to-market

Enterprise SaaS

Cross-functional leadership

Executive storytelling

Data-driven decisions

Education

Bachelor’s degree in Business, Marketing, or equivalent work experience

Tools

Asana

Jira

Monday.com

Job description

Join the Team Modernizing Medicine

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work 2025
• Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025
• Black Book Awards: Ranked #1 EHR in 11 Specialties
• Florida Venture Forum: Venture-Backed Company of the Year

Ready to modernize medicine with us?

Job Description Summary

• Act as the primary launch owner for the end-to-end orchestration of product introductions, translating high-level company goals into comprehensive launch strategies and detailed launch plans.
• Master the operational dependencies—including pricing, SKU architecture, legal review, and compliance signoff—to ensure the business is ready to scale the moment the product goes live.
• Act as a change agent to evolve and institutionalize standardized processes and tools, driving consistency and efficiency across the entire product portfolio.
• Ensure all launch activities are rigorously aligned with both the company's long-term strategic goals and current market demands.
• Serve as the primary liaison to senior management, providing high-stakes updates and data-driven presentations that distill complex launch mechanics into clear executive insights.
• Lead and influence diverse teams across Product, Marketing, Sales, and Customer Success, ensuring every stakeholder is held accountable to their launch commitments.
• Partner with Sales and Customer Success leadership to ensure teams are not just informed, but strategically equipped to sell and support new solutions with absolute confidence.
• Identify potential market or operational risks early, developing robust mitigation strategies to keep launches on track despite high-pressure, high-stress environments.
• Establish and monitor KPIs to evaluate launch performance, conducting post-mortem analyses to turn data into actionable intelligence for future growth.
• Drive execution excellence using modern project management tools with an AI-forward mindset, leveraging automation and emerging tech to increase launch velocity and accuracy.
• Demonstrate a "player-coach" mentality, taking active ownership of challenges and setting the standard for a growth mindset and resilience across the launch team.
• Maintain a standard of excellence in documentation and reporting, ensuring that every launch phase is supported by meticulous records that serve as a "single source of truth" for the enterprise.

Skills & Requirements

• Bachelor’s degree in Business, Marketing, or equivalent work experience.
• 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software (both organic and white-labeled).
• Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs (desired)
• Strong understanding of end-to-end GTM orchestration and strategic launch ownership.
• Proficiency in designing and optimizing cross-functional processes to eliminate operational silos and ensure seamless collaboration.
• Proficiency in using modern project management tools (e.g., Asana, Jira, Monday.com) to drive launch velocity and execution rigor.
• Excellent communication skills, both written and verbal, with a proven ability to "command the room" and distill complex launch mechanics into strategic updates for senior executives.
• Experience conducting post-launch analysis, including establishing KPIs, analyzing performance data, and translating insights into actionable business improvements.
• Familiarity with "leading from the front" in high-pressure environments, managing stakeholders across the organization without direct reporting authority.
• Familiarity with using AI as a tool for better efficiency, automation, and data accuracy in the product launch lifecycle.
• Commitment to high rigor in documentation, ensuring a meticulous "single source of truth" for all go-to-market activities.
• Ability to work Eastern business hours and travel domestically up to 10%.

ModMed Benefits Highlight

At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

• United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs, Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs.
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed.
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning.
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles, Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

It takes more than just a great product to modernize medicine. It takes a great team. The work we do makes a difference. Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. Our innovative and collaborative culture fuels our growth and creates rewarding and empowering experiences for our team.