Digital & Web Strategist

Modernizing-Medicine,-Inc.; United States; Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

401(k) matching

Paid time off

Life and disability benefits

Flexible Spending Account

LinkedIn Learning access

Hybrid/remote options

Dog-friendly HQ

Catered meals

Job summary

ModMed is seeking a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website and media channels. You will bridge data-driven insights with strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You will build holistic journey strategies, turning analytics into measurable business growth while collaborating with marketing, product, and UX teams to drive conversions and improve patient

Qualifications

• Bachelor's degree.
• 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
• Proven track record in B2B and SaaS marketing environments; healthcare experience preferred.
• Broad understanding of core digital channels including SEO, paid media, social, email, analytics, and CRO.
• Excellent communication, presentation, and cross-functional project management skills.
• Willingness to travel domestically around 10-15%.

Responsibilities

• Develop integrated digital customer journeys aligned with business objectives and brand strategy.
• Combine web analytics, heatmap data, and A/B testing history to uncover performance drivers.
• Leverage AI tools to gather data inputs and build actionable recommendations.
• Partner with paid media, email, events, and content teams to align digital execution across full-funnel campaigns.
• Collaborate with web, UX, creative, and technical teams to optimize site architecture, personalization, and conversion paths.
• Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps.

Skills

Digital marketing

Digital strategy

Customer experience

B2B marketing

SaaS marketing

Healthcare industry

Education

Bachelor's degree

Tools

Google Analytics

AI tools

Google Optimize

Job description

Join the Team Modernizing Medicine At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This “for doctors, by doctors” philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started.

Job Description Summary

ModMed is looking for a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. In this role, you will bridge the gap between data-driven insights and strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences. You will zoom out to build holistic journey strategies and zoom in to turn raw analytics into measurable business growth.

Your Role

Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies. Go beyond basic traffic metrics by combining web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers. Leverage AI tools to gather diverse data inputs while applying human context and strategic nuance to build cohesive, actionable recommendations. Partner cross-functionally with paid media, email marketing, events, and content teams to align digital execution across full-funnel marketing campaigns. Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths. Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps to elevate campaign performance. Monitor emerging trends in search, social media, healthcare technology, user experience, and practical AI applications.

Skills & Requirements

Bachelor's degree. 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role. Proven track record in B2B and SaaS marketing environments (required), with healthcare industry experience preferred. Broad understanding of core digital marketing channels, including SEO, paid media, social, email, web content, analytics, and conversion rate optimization. Demonstrated ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations. Excellent communication, presentation, and cross-functional project management skills. Active curiosity about emerging digital trends and AI capabilities. Ability to travel domestically around 10-15%.

ModMed Benefits Highlight

At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

• United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs
• Company paid Life and Disability benefits
• Flexible Spending Account, and Employee Assistance Programs
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US)
• Hybrid office-based roles and remote availability for some roles
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

It takes more than just a great product to modernize medicine. It takes a great team. The work we do makes a difference. Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. Our innovative and collaborative culture fuels our growth and creates rewarding and empowering experiences for our team.