Senior Product Launch Manager

Modernizing Medicine, Inc.; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Tuition reimbursement

Hybrid/remote options

Wellness and development programs

Job summary

ModMed in the United States is seeking a seasoned Launch Owner to lead end-to-end product introductions, translating company goals into actionable launch plans. You will oversee pricing, SKU strategy, legal reviews, and compliance, while standardizing processes and driving alignment with market needs.

This role requires collaboration with Product, Marketing, Sales, and Customer Success, plus a strong focus on KPI-driven outcomes.

Qualifications

• Bachelor’s degree or equivalent in business, marketing, or related field.
• 10+ years in product launch, GTM or product marketing for complex enterprise SaaS.
• Experience in healthcare tech and regulatory considerations is preferred.

Responsibilities

• Own end-to-end product launch orchestration from concept to go-live.
• Coordinate pricing, SKU architecture, legal review, and compliance.
• Standardize processes and tools for scalable launches.
• Align launch activities with strategic goals and market needs.
• Provide data-driven updates to senior management.
• Lead cross-functional teams across Product, Marketing, Sales, and CS.

Skills

Launch management

GTM strategy

Product marketing

Cross-functional leadership

Executive storytelling

Data-driven analysis

AI in product lifecycle

Regulatory awareness

Communication skills

Eastern hours travel readiness

Education

Bachelor’s degree in Business, Marketing, or equivalent

Tools

Asana

Jira

Monday.com

Job description

Company Overview

Join the Team Modernizing Medicine At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for "Technology Team of the Year" 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year

Job Description Summary

• Role: Drive Launch Outcomes: Act as the primary launch owner for the end-to-end orchestration of product introductions, translating high-level company goals into comprehensive launch strategies and detailed launch plans.
• Operational Architect: Master the operational dependencies—including pricing, SKU architecture, legal review, and compliance signoff—to ensure the business is ready to scale the moment the product goes live.
• Standardize for Scale: Act as a change agent to evolve and institutionalize standardized processes and tools, driving consistency and efficiency across the entire product portfolio.
• Strategic Alignment: Ensure all launch activities are rigorously aligned with both the company's long-term strategic goals and current market demands.
• Command the Room: Serve as the primary liaison to senior management, providing high-stakes updates and data-driven presentations that distill complex launch mechanics into clear executive insights.
• Cross‑Functional Authority: Lead and influence diverse teams across Product, Marketing, Sales, and Customer Success, ensuring every stakeholder is held accountable to their launch commitments.
• Enablement Visionary: Partner with Sales and Customer Success leadership to ensure teams are not just informed, but strategically equipped to sell and support new solutions with absolute confidence.
• Proactive Problem Solving: Identify potential market or operational risks early, developing robust mitigation strategies to keep launches on track despite high-pressure, high-stress environments.
• Data‑Driven Evolution: Establish and monitor KPIs to evaluate launch performance, conducting post‑mortem analyses to turn data into actionable intelligence for future growth.
• AI‑Forward Project Leadership: Drive execution excellence using modern project management tools with an AI-forward mindset, leveraging automation and emerging tech to increase launch velocity and accuracy.
• Leading from the Front: Demonstrate a "player-coach" mentality, taking active ownership of challenges and setting the standard for a growth mindset and resilience across the launch team.
• Commitment to Rigor: Maintain a standard of excellence in documentation and reporting, ensuring that every launch phase is supported by meticulous records that serve as a "single source of truth" for the enterprise.

Skills & Requirements

• Bachelor’s degree in Business, Marketing, or equivalent work experience.
• 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software (both organic and white-labeled).
• Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs (desired).
• Strong understanding of end‑to‑end GTM orchestration and strategic launch ownership.
• Proficiency in designing and optimizing cross‑functional processes to eliminate operational silos and ensure seamless collaboration.
• Proficiency in using modern project management tools (e.g., Asana, Jira, Monday.com) to drive launch velocity and execution rigor.
• Excellent communication skills, both written and verbal, with a proven ability to "command the room" and distill complex launch mechanics into strategic updates for senior executives.
• Experience conducting post-launch analysis, including establishing KPIs, analyzing performance data, and translating insights into actionable business improvements.
• Familiarity with "leading from the front" in high-pressure environments, managing stakeholders across the organization without direct reporting authority.
• Familiarity with using AI as a tool for better efficiency, automation, and data accuracy in the product launch lifecycle.
• Commitment to high rigor in documentation, ensuring a meticulous "single source of truth" for all go-to-market activities.
• Ability to work Eastern business hours and travel domestically up to 10%.

ModMed Benefits Highlight

• United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. Generous Paid Time Off and Paid Parental Leave programs, Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs, Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed, Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning, Global presence and in‑person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles, Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

It takes more than just a great product to modernize medicine. It takes a great team. Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. Our innovative and collaborative culture fuels our growth and creates rewarding and empowering experiences for our team.