Senior/Principal Product Marketing Manager

Spectrum Search; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Spectrum Search is seeking a Senior / Principal Product Marketing Manager to shape go-to-market strategy, competitive positioning, and enterprise market presence for a rapidly scaling AI-driven healthcare technology company.

You will translate sophisticated technology into compelling narratives, partner with Product, Sales, Demand Generation, and leadership, and own the end-to-end GTM for major initiatives.

Qualifications

• 7–12+ years of experience in B2B product marketing, with senior or principal IC roles preferred.
• Proven track record in sales-led B2B SaaS environments and complex enterprise deals.
• Strong ability to translate technical concepts into compelling executive-level narratives.

Responsibilities

• Own and evolve product positioning, messaging architecture, and differentiated value propositions.
• Translate complex capabilities into clear narratives for enterprise buyers and end users.
• Develop customer-centric messaging frameworks addressing pain points and business outcomes.
• Ensure consistent positioning across campaigns, sales materials, and customer touchpoints.
• Lead end-to-end GTM strategy for new products, features, and strategic initiatives.
• Develop launch materials, sales collateral, and campaign messaging; measure impact.

Skills

B2B product marketing

enterprise SaaS

go-to-market strategy

messaging & positioning

competitive intelligence

sales enablement

Job description

We are partnering with a rapidly scaling AI-driven healthcare technology company to hire a Senior / Principal Product Marketing Manager to play a pivotal role in shaping its go-to-market strategy, competitive positioning, and enterprise market presence.

Our client is developing innovative technology solutions that help healthcare organisations improve operational efficiency, streamline complex workflows, and deliver better experiences across their services.

As the business continues to expand, it is seeking an experienced B2B Product Marketing professional who can translate sophisticated technology into clear, differentiated narratives that resonate with enterprise buyers and end users.

This is a highly strategic individual contributor role with significant ownership across product positioning, messaging, market intelligence, product launches, and sales enablement. You'll work closely with Product, Sales, Demand Generation, and senior leadership to influence commercial strategy and accelerate growth.

The ideal candidate combines strategic thinking with hands-on execution, has a proven track record in sales-led B2B SaaS environments, and thrives in fast-moving, high-growth businesses.

Key Responsibilities

• Own and evolve the company's product positioning, messaging architecture, and differentiated value propositions across its technology portfolio.
• Translate complex technical capabilities into compelling narratives tailored to enterprise buyers, operational leaders, and end users.
• Develop customer-centric messaging frameworks that address key pain points, buying motivations, and commercial outcomes.
• Ensure consistent positioning across marketing campaigns, sales materials, product communications, and customer-facing touchpoints.
• Partner with Product and Revenue leadership to refine market positioning as the business expands into new customer segments and use cases.
• Build and lead a comprehensive competitive and market intelligence programme, establishing repeatable processes for tracking competitors, market developments, and emerging opportunities.
• Conduct competitive analysis, win/loss reviews, and customer research to identify market trends and areas of differentiation.
• Develop actionable competitive intelligence assets, including battlecards, market reports, objection-handling frameworks, and strategic recommendations.
• Translate industry developments, regulatory changes, and competitor activity into clear commercial insights for senior leadership.
• Establish relationships with relevant industry analysts, research organisations, and market influencers to strengthen brand positioning and market credibility.
• Support participation in industry research, market evaluations, analyst briefings, and relevant sector reports.
• Lead end-to-end go-to-market strategy for new products, features, and strategic initiatives.
• Define launch positioning, target customer segments, value propositions, messaging, and measurable commercial objectives.
• Partner with Demand Generation, Product, and Sales to execute integrated product launches that contribute meaningfully to pipeline creation and revenue growth.
• Develop launch materials, sales collateral, customer communications, and campaign messaging.
• Analyse launch performance, customer adoption, and commercial impact to continuously improve GTM effectiveness.
• Identify opportunities to expand into adjacent markets, customer segments, and use cases.
• Own the product marketing sales enablement strategy, ensuring revenue teams are equipped to communicate differentiated value and win complex enterprise deals.
• Develop compelling pitch narratives, competitive battlecards, objection-handling guides, product collateral, and executive-level presentations.
• Collaborate with Sales leadership to identify common deal blockers, competitive challenges, and messaging opportunities.
• Support strategic enterprise opportunities through tailored positioning, competitive insights, and value-based selling materials.
• Establish feedback loops with the revenue organisation to measure content effectiveness and improve adoption.

Commercial Strategy & Cross-Functional Leadership

• Partner with Product, Finance, and Revenue leadership to inform pricing, packaging, and monetisation decisions.
• Conduct market research and customer segmentation analysis to identify new growth opportunities.
• Provide strategic recommendations on product differentiation, market expansion, and commercial positioning.
• Serve as a trusted product marketing advisor to senior stakeholders across the organisation.
• Build scalable product marketing processes, frameworks, and operating rhythms to support the company's continued growth.
• Help shape the long-term direction and maturity of the Product Marketing function.

Candidate Requirements

Professional Experience

• 7–12+ years of experience in B2B Product Marketing, ideally with substantial experience in senior or principal-level individual contributor roles.
• Proven track record within sales-led B2B SaaS organisations, supporting complex enterprise sales cycles and high-value software deals.
• Demonstrated experience owning product positioning, messaging, GTM strategy, and competitive differentiation.
• Experience working in venture-backed, high-growth technology businesses, ideally across early-stage to scale-up environments.
• Strong background partnering directly with enterprise Sales teams and developing enablement strategies that influence pipeline generation and deal conversion.
• Proven experience developing competitive intelligence programmes, conducting win/loss analysis, or managing relationships with industry analysts and research organisations.
• Experience independently driving strategic product marketing initiatives from conception through execution and measurement.
• Exposure to healthcare technology, enterprise AI, workflow automation, or other regulated and operationally complex industries would be advantageous.

Product Marketing & Strategic Skills

• Expertise in market and competitive intelligence, including competitor analysis, competitive battlecards, win/loss research, and market positioning.
• Advanced understanding of B2B SaaS go-to-market strategy, product launches, messaging development, and customer segmentation.
• Ability to simplify complex technical concepts into compelling value propositions for senior business decision-makers.
• Strong experience developing sales enablement materials that support consultative, multi-stakeholder enterprise sales cycles.
• Understanding of analyst relations, industry research programmes, and third-party market evaluations.
• Experience supporting pricing, packaging, and commercial strategy initiatives.
• Ability to use customer research, market data, sales feedback, and performance metrics to inform strategic decisions.
• Excellent written communication, storytelling, and executive presentation skills.

Leadership & Personal Attributes

• Strategic thinker who can connect market dynamics, customer needs, and product capabilities to commercial outcomes.
• Highly autonomous, with the confidence to independently own complex, business-critical initiatives.
• Strong cross-functional influencing skills and ability to collaborate effectively with Product, Sales, Marketing, and executive leadership.
• Comfortable operating as a senior individual contributor without requiring extensive management oversight.
• Hands-on and execution-oriented, with a willingness to develop strategy and personally deliver the assets required to execute it.
• Strong commercial instincts and understanding of enterprise buyer behaviour.
• Analytical, curious, and proactive in identifying competitive threats and market opportunities.
• Thrives in fast-paced, evolving environments where priorities can shift and processes are still being established.