Senior Press Officer

Ineos Grenadier; Montvale (NJ); Presencial; USD 110.000 - 145.000; Jornada completa

Descripción de la vacante

INEOS Grenadier is seeking a Senior Press Officer for the Americas to develop and execute strategic media relations programs that raise visibility of the brand and product portfolio across the US and Canada. You will work with local and global teams to shape the brand story and position our vehicles with new-car shoppers.

You’ll establish relationships with journalists and content creators, manage media coverage, and lead the Americas PR agency.

Formación

• Bachelor’s degree in Communications, Journalism, Public Relations, or related field.
• A minimum of 8 years in public relations or media relations, ideally with automotive focus.
• Established media contacts across automotive and lifestyle publications.
• Excellent writer and storyteller capable of turning complex information into clear content.
• Strong interpersonal skills for long-term relationships with journalists, creators, agencies and executives.
• Experience briefing and managing external PR agency partners.
• Strong organizational and project management capabilities; can juggle multiple priorities and deadlines.
• Experience using media monitoring, measurement tools to evaluate communications performance.
• Willingness to travel across the Americas.

Responsabilidades

• Build relationships with automotive, lifestyle, and business journalists, content creators, and influencers.
• Develop and deliver media strategies supporting key business priorities, product launches and brand activity.
• Identify opportunities and secure high-quality coverage across print, broadcast and digital media.
• Create engaging press releases, media materials, briefings and stories bringing the INEOS Automotive brand to life.
• Manage the press fleet strategy, vehicle loans and handovers to maximise media opportunities.
• Lead Americas PR agency with clear briefs and effective delivery.
• Manage media inquiries and coordinate interviews with senior leaders and spokespeople.
• Track coverage and sentiment; use insights to improve activity.
• Represent INEOS Automotive at media/events and support partnerships.
• Collaborate with regional and global teams to ensure consistent messaging.
• Assist crisis communications plans when required.

Conocimientos

Media relations

Public relations

Storytelling

Relationship building

Agency management

Project management

Media monitoring

Crisis communications

Educación

Bachelor’s degree in Communications, Journalism, Public Relations, or related field

Herramientas

Media monitoring tools

Descripción del empleo

Story so far

In 2017, INEOS Chairman Sir Jim Ratcliffe, a British car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.

In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.

INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour.

Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.

Your role:

The Senior Press Officer, Americas is a key role within the INEOS Automotive Global marketing team. The primary focus of this position is to develop and execute strategic media relations programs that increase the visibility of the INEOS Grenadier brand and product portfolio and build positive public perception across the US and Canada.

Working closely with local and global marketing, communications, media, and leadership teams, you will shape and communicate the INEOS Automotive brand story, establish strong relationships with influential journalists and content creators, and positively position our vehicles with new-car shoppers.

Responsibilities include (but not limited to):

• Media Relations: Build strong relationships with automotive, lifestyle and business journalists, content creators and influencers.
• PR Campaigns: Develop and deliver media strategies supporting key business priorities, product launches and brand activity.
• Media Coverage: Proactively identify opportunities and secure high-quality coverage across print, broadcast and digital media.
• Content & Storytelling: Create engaging press releases, media materials, briefings and stories that bring the INEOS Automotive brand to life.
• Press Fleet: Manage the press fleet strategy, vehicle loans and handovers to maximise media opportunities and fleet utilisation.
• Agency Management: Lead our Americas PR agency, setting clear briefs and ensuring effective delivery.
• Media Enquiries: Manage incoming media requests and coordinate interviews with senior leaders and spokespeople.
• Monitoring & Measurement: Track coverage and media sentiment and use insights to measure and improve PR activity.
• Events & Partnerships: Represent INEOS Automotive at relevant media and industry events and support product placement and brand integration opportunities.
• Cross-Functional Collaboration: Work closely with regional and global teams to ensure clear and consistent communications.
• Crisis Communications: Support the development and delivery of crisis communications plans when required.

What we are looking for:

• Education: Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
• Experience: A minimum of 8 years’ experience in public relations or media relations, ideally with a strong focus on the automotive industry.
• Media Track Record: Proven success in securing high-quality coverage across major automotive, lifestyle, business, and consumer publications.
• Media Network: An established network of relevant media contacts across the automotive and lifestyle sectors.
• Communication Skills: An excellent writer and storyteller who can turn complex information into clear, engaging content.
• Relationship Management: Strong interpersonal skills with the ability to build credible, long-term relationships with journalists, content creators, agencies, executives, and internal stakeholders.
• Agency Collaboration: Demonstrated experience briefing, collaborating with, and managing external PR agency partners.
• Project Management: Strong organizational and project management capabilities, with the ability to manage multiple priorities and deadlines.
• Media Monitoring: Experience using media monitoring, measurement, and analysis tools to evaluate communications performance.
• Location & Travel: This is an office-based position located in Montvale, New Jersey, requiring occasional travel across the Americas.

Desirable:

• Work Style: A proactive, creative, and collaborative approach, with the ability to work independent and thrive within a fast-paced, evolving environment.
• Additional Experience: Experience within a start-up, franchise, social media, digital marketing, or off-road automotive environment would be advantageous.

If your application is successful one of our team members will be in touch to arrange an initial conversation!