Retail Marketing Manager

Ineos Grenadier; Montvale (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

INEOS Automotive is seeking a Retail Marketing Manager to join the Global marketing team. The role focuses on collaborating with INEOS retailers, the Global marketing team, and the Americas leadership to build programs that lift brand awareness, consideration, and retail sales.

Responsibilities include co-op management, local test drive events, and coordinating campaigns across the US, Canada, and Mexico. The ideal candidate has a BS/BA and at least 5 years in retail marketing, with strong

Qualifications

• Minimum 5 years of retail marketing experience.
• Solid background in marketing communications and media within a B2B2C environment.
• Automotive experience is highly desirable, cross-sector retail marketing also welcomed.

Responsibilities

• Collaborate with local and global stakeholders to create retail and tactical marketing programs that drive brand awareness and consideration.
• Spearhead planning and execution of targeted local performance campaigns.
• Maintain and ensure brand compliance across all Retailer Websites.
• Manage and evolve the retailer co-op program with strict compliance and optimal fund utilization.
• Develop and execute a localized content creator strategy for the Americas marketplace.
• Partner with Global and Americas Marketing teams to drive success for the Americas market.

Skills

Retail marketing

Marketing communications

B2B2C marketing

Agency management

Cross-functional collaboration

Education

BS/BA degree

Job description

INEOS Automotive - Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world-class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary.

If this sounds like you, let's talk.

Your role:

The Retail Marketing Manager is a vital role within the INEOS Automotive Global marketing team. The primary focus of this position is to collaborate with INEOS retailers, the Global marketing team, and the Americas leadership team to foster programs that drive incremental brand awareness, consideration, and ultimately sales conversion at the retail level. This includes managing co-op programs and delivering impactful local test drive and display events in coordination with INEOS retailers across the US, Canada, and Mexico.

Responsibilities include (but are not limited to):

• Retail & Tactical Marketing:Collaborate with local and global stakeholders to create retail and tactical marketing programs that drive brand awareness and consideration via the strategic use of digital assets, experiential events, and local retailer marketing initiatives.
• Performance Campaigns:Spearhead the planning and execution of targeted local performance campaigns.
• Website Compliance:Maintain and ensure brand compliance across all Retailer Websites.
• Co-op Program Management:Manage and evolve the retailer co-op program, ensuring strict program compliance and optimal fund utilization.
• Content Creator Strategy:Liaise with the global brand agency and key stakeholders to develop and execute a localized content creator strategy germane to the Americas marketplace.
• Cross-Functional Collaboration:Partner seamlessly within an open, trusting, and fast-paced environment alongside the Global and Americas Marketing teams, working as a unified unit dedicated to the success of the Americas market.

What we are looking for:

• Education:BS/BA degree required.
• Experience:Minimum of 5 years of retail marketing experience.
• Communications & Media:Solid background in marketing communications and media within a B2B2C environment.
• Industry Background:Automotive experience is highly desirable; however, candidates with broader cross-sector retail marketing experience are strongly preferred.
• Performance Track Record:A proven, demonstrable track record in delivering qualified leads and driving sales performance.
• Agency Management:Demonstrated experience partnering with external agencies to successfully manage and deliver multi-faceted projects.
• Work Style:Highly collaborative with the agility to thrive in an ever-changing, fast-paced corporate environment.
• Location & Travel:This is an office-based position located in Montvale, New Jersey, requiring occasional travel across the Americas.