Senior Automotive PR & Media Lead – Americas

Ineos Grenadier; Montvale (NJ); On-site; USD 110,000 - 145,000; Full time

Job summary

INEOS Grenadier is seeking a Senior Press Officer for the Americas to develop and execute strategic media relations programs that raise visibility of the brand and product portfolio across the US and Canada. You will work with local and global teams to shape the brand story and position our vehicles with new-car shoppers.

You’ll establish relationships with journalists and content creators, manage media coverage, and lead the Americas PR agency.

Qualifications

• Bachelor’s degree in Communications, Journalism, Public Relations, or related field.
• A minimum of 8 years in public relations or media relations, ideally with automotive focus.
• Established media contacts across automotive and lifestyle publications.
• Excellent writer and storyteller capable of turning complex information into clear content.
• Strong interpersonal skills for long-term relationships with journalists, creators, agencies and executives.
• Experience briefing and managing external PR agency partners.
• Strong organizational and project management capabilities; can juggle multiple priorities and deadlines.
• Experience using media monitoring, measurement tools to evaluate communications performance.
• Willingness to travel across the Americas.

Responsibilities

• Build relationships with automotive, lifestyle, and business journalists, content creators, and influencers.
• Develop and deliver media strategies supporting key business priorities, product launches and brand activity.
• Identify opportunities and secure high-quality coverage across print, broadcast and digital media.
• Create engaging press releases, media materials, briefings and stories bringing the INEOS Automotive brand to life.
• Manage the press fleet strategy, vehicle loans and handovers to maximise media opportunities.
• Lead Americas PR agency with clear briefs and effective delivery.
• Manage media inquiries and coordinate interviews with senior leaders and spokespeople.
• Track coverage and sentiment; use insights to improve activity.
• Represent INEOS Automotive at media/events and support partnerships.
• Collaborate with regional and global teams to ensure consistent messaging.
• Assist crisis communications plans when required.

Skills

Media relations

Public relations

Storytelling

Relationship building

Agency management

Project management

Media monitoring

Crisis communications

Education

Bachelor’s degree in Communications, Journalism, Public Relations, or related field

Tools

Media monitoring tools

Job description

INEOS Grenadier is seeking a Senior Press Officer for the Americas to develop and execute strategic media relations programs that raise visibility of the brand and product portfolio across the US and Canada. You will work with local and global teams to shape the brand story and position our vehicles with new-car shoppers.

You’ll establish relationships with journalists and content creators, manage media coverage, and lead the Americas PR agency.