Retail Marketing Manager

INEOS Automotive; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

INEOS Automotive is seeking a Retail Marketing Manager for the US/CA region. You will lead retailer marketing efforts, manage coop programs, and deliver local test drives and display events in collaboration with dealers.

This role integrates closely with the central team to ensure consistency and impact across North America. The ideal candidate has at least 5 years of retail marketing experience, preferably with automotive exposure, and a track record in driving leads and sales through agency

Qualifications

• Likely educated to first degree level (BA or equivalent).
• Retail marketing experience.
• Marketing Communications and Media experience in a B2B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive.
• 5 years’ experience minimum.
• Proven track record in delivering leads/sales performance.
• Experience with agencies to successfully complete multiple projects.

Responsibilities

• Develop and deliver a retail marketing program for the US/CA market, including brand support, digital assets, media coordination, Coop funding, and test drive/display events.
• Coordinate with dealers and internal teams to ensure timely communication and support for the dealer group.
• Manage Coop programs in the US to motivate and activate at the DMA level.
• Collaborate with the central team to ensure alignment and maximum impact in North America.
• Plan and implement performance campaigns to drive results.
• Work openly with the central team to deliver strong NA market outcomes.
• Develop US/CA content with content creators or brand-initiated materials to build local affinity.
• Budget approvals sit with the central team/CEO.

Skills

Retail marketing

Marketing communications

Media planning

Agency management

Lead generation

B2B2C marketing

Automotive industry experience

Team collaboration

Education

Bachelor's degree

Tools

IT literacy

Job description

INEOS Automotive - Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world-class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary.

If this sounds like you, let's talk.

Your role:

The Retail Marketing Manager is a key role within the US/CA Grenadier marketing fucntion, the key focus retailer marketing, coop programs, and delivering local test drive/display events in collaboration with dealers. IT is crucial that this is integrated seamlessly within the central team.

Responsibilities include (but are not limited to):

• The US/CA dealer group, is powerful, opinionated and critical to the success of the global business, this role is key in the timely communication, support and direction of the dealer group.
• The Coop program in the US whilst kept under constant review is key to motivating and activating at a DMA level.
• Deliver a retail marketing program, that includes; Brand support, digital assets, coordinate media, Coop funding, and support test drive/display events.
• Collaborate with the central team to ensure we always ‘punch above our weight’.
• Responsibility to help plan and implement performance campaigns.
• This role needs to seamlessly work in open and trusting collaboration with the central team, the combined team is dedicated to the success of the North American market.
• Implement Paid performance media campaigns to best effect in the North American market.
• Work with central team and Dept. agency to develop and deliver US/CA content either brand initiated or through content creators to ensure that we have more US local content to build affinity.
• Budget approval ultimately sits with the central team/CEO

Requirements

What we are looking for:

• Likely educated to first degree level (BA or equivalent).
• Retail marketing experience.
• Marketing Communications and Media experience in a B2B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive.
• 5 years’ experience minimum.
• Proven track record in delivering leads/sales performance.
• Experience with agencies to successfully complete multiple projects.

Technical skills:

• Up-to-date knowledge with the latest trends and marketing best practice.
• Creative with ability to think outside the box.
• Commercial acumen and articulate with strong presentation skills.
• IT literacy.

Behavioural skills:

• Proven experience but with the energy and desire to rapidly develop.
• Natural team player – low ego.
• Prioritisation and goal setting.
• Self-motivation.
• Influencing skills.
• Relationship building.