Senior PR & Employer Brand Leader

Sweet James LLP; Newport Beach (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Sweet James Accident Attorneys, based in Orange County, CA, is seeking a Senior Public Relations Manager to raise the firm’s profile through high-impact press, thought leadership, and industry recognition. You will own public relations strategy and employer branding from start to finish, aligning with search, content, and marketing teams, and report to the Chief Marketing Officer.

You will build media relationships, prepare spokespeople, and lead a framework that drives coverage, backlinks, and

Qualifications

• 10+ years in public relations, communications, or media relations.
• Proven ability to land top-tier coverage via proactive pitching.
• Experience developing executives' public profiles for media.
• Strong writing and editing of press releases, bylines, and pitches.
• Understanding of PR supports search and link earning.
• Ability to measure PR impact and report to leadership.

Responsibilities

• Set and execute a holistic PR strategy for the firm.
• Land national, regional, local, and trade press coverage.
• Prepare attorneys for interviews and media appearances.
• Develop thought leadership content and bylines.
• Collaborate with search, content, and marketing teams.
• Shape employer branding and recruiting partnerships.

Skills

Public relations

Media relations

Spokesperson development

Digital PR

Metrics tracking

Strong writing

Reputation management

Tools

Media databases

Monitoring tools

Job description

Sweet James Accident Attorneys, based in Orange County, CA, is seeking a Senior Public Relations Manager to raise the firm’s profile through high-impact press, thought leadership, and industry recognition. You will own public relations strategy and employer branding from start to finish, aligning with search, content, and marketing teams, and report to the Chief Marketing Officer.

You will build media relationships, prepare spokespeople, and lead a framework that drives coverage, backlinks, and