Senior PPC & SEO Strategy Lead

Blacksmith Agency; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to lead a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid, senior role blends strategic direction with hands-on execution. You will join sales calls, oversee specialists, build performance roadmaps, and ensure campaigns deliver measurable outcomes for

Qualifications

• 4–7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Strong ability to present strategic recommendations to clients.
• Proven leadership of execution teams and QA.
• Excellent analytical problem-solving and reporting skills.

Responsibilities

• Lead strategy for PPC and SEO across clients.
• Attend sales calls to validate scope and close deals.
• Create 90-day, 6-month, and annual growth roadmaps.
• Oversee campaigns on Google Ads, Meta, Microsoft, and SEO.
• Audit campaigns, bidding, landing pages, and CRO.
• Manage KPI tracking and analytics accuracy.
• Coordinate priorities with marketing project manager.
• Present monthly and quarterly performance to clients.

Skills

PPC

SEO

GA4

Google Ads

Client leadership

Tools

GA4

Google Ads

Search Console

Job description

Blacksmith Agency is expanding its marketing division to lead a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid, senior role blends strategic direction with hands-on execution. You will join sales calls, oversee specialists, build performance roadmaps, and ensure campaigns deliver measurable outcomes for