Remote PPC & SEO Strategy Lead

Blacksmith Agency; Sacramento (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and delivering quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Google Ads

GA4

Keyword research

Paid media optimization

Analytical

Client leadership

Strategic recommendations

Tools

Google Ads tools

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver