Senior PPC & SEO Strategy Lead — Remote

Blacksmith Agency; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic and operational work. You join sales calls to shape strategy, oversee specialists, build growth roadmaps and ensure client campaigns deliver measurable

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and delivering quality.
• Sharp analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel

Analytics

Client leadership

Communication

Tools

Google Ads

GA4

Google Search Console

Keyword tools

Meta Ads Manager

Microsoft Ads

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic and operational work. You join sales calls to shape strategy, oversee specialists, build growth roadmaps and ensure client campaigns deliver measurable