Remote Senior PPC & SEO Strategy Lead

Blacksmith Agency; Phoenix (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work (USA/Canada/South Africa)

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. As Account Strategist, SEO, you will own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

This is a hybrid role where you join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure campaigns deliver measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Strategic mindset

Client leadership

Analytics depth

Cross-functional collaboration

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. As Account Strategist, SEO, you will own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

This is a hybrid role where you join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure campaigns deliver measurable outcomes.