Senior PPC & SEO Strategist - Client Performance Lead

Blacksmith Agency; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to guide PPC and SEO campaigns for a diverse client base, blending strategic leadership with hands-on execution. In this hybrid role, you’ll shape strategy during sales calls, coordinate specialists, and deliver performance roadmaps across paid and organic channels.

You will own results, QA, and continuous improvement, presenting clear progress to clients and driving measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel marketing

Analytical thinking

Client leadership

Campaign optimization

KPI tracking

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division to guide PPC and SEO campaigns for a diverse client base, blending strategic leadership with hands-on execution. In this hybrid role, you’ll shape strategy during sales calls, coordinate specialists, and deliver performance roadmaps across paid and organic channels.

You will own results, QA, and continuous improvement, presenting clear progress to clients and driving measurable outcomes.