Senior PPC & SEO Strategy Lead

Blacksmith Agency LLC; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Strategist to own strategy, performance and leadership across PPC, SEO and conversion optimization for a growing portfolio of clients. This hybrid role combines strategic thinking with hands-on execution: you join sales calls, oversee internal and external specialists, and build performance roadmaps that deliver measurable outcomes.

You will lead reporting, QA and continual improvement, presenting results to clients and shaping the direction of

Qualifications

• 4 to 7 years of experience in PPC, SEO, or multi-channel strategy.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Google Ads

GA4

GSC

Keyword research

Analytics

Strategic recommendations

Tools

Keyword research tools

Job description

Blacksmith Agency is seeking an experienced SEO Strategist to own strategy, performance and leadership across PPC, SEO and conversion optimization for a growing portfolio of clients. This hybrid role combines strategic thinking with hands-on execution: you join sales calls, oversee internal and external specialists, and build performance roadmaps that deliver measurable outcomes.

You will lead reporting, QA and continual improvement, presenting results to clients and shaping the direction of