Senior PPC & SEO Strategy Lead — Remote

Blacksmith Agency LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency LLC is expanding its marketing division to lead a growing portfolio of PPC and SEO clients. You will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic planning with hands‑on execution, joining sales calls, guiding internal and external specialists, and delivering measurable outcomes for clients.

Qualifications

• 4–7 years in PPC, SEO or multi‑channel full‑funnel strategy.
• Experience running paid and organic channels concurrently.
• Ability to articulate strategic recommendations for clients and AE teams.
• Proven track record overseeing execution teams and delivering quality.
• Strong analytical skills to diagnose performance issues quickly.
• Experience joining sales calls to influence close outcomes.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding structures, keywords and landing pages.
• Oversee technical SEO, on‑page SEO, link building and CRO opportunities.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

GA4

Google Ads

Keyword research

Analytics

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency LLC is expanding its marketing division to lead a growing portfolio of PPC and SEO clients. You will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic planning with hands‑on execution, joining sales calls, guiding internal and external specialists, and delivering measurable outcomes for clients.